Assertion Supported AI assessment confidence: 95% certainty 4/5 debate potential 1/5

Klein: MobFox generated nearly $18 million in gross volume in 2015

Gil Klein · 828: AdTech: MobFox Acquired for $14m by Matomy, Now $36m+ in Ad Spend Annually · Oct 30, 2017 · at 5:53

Gil Klein, Managing Director of MobFox, discusses the mobile ad platform's gross transactional volume following its acquisition by Matomy Media Group.

0:00 / 0:04exact quote · 4.7s
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“So in two 15, in terms of revenues, we generate just almost eighteen million.”

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More from Gil Klein

Assertion Partly supported
Klein: Matomy paid around $12M cash plus earn-out for MobFox
“So if I remember correctly, it was around twelve million in cash, and of course there's an earn out based on performance models.”
Gil Klein Oct 30, 2017 ▶ 3:14 828: AdTech: MobFox Acquired for $14m by Matomy, Now $36m+ in Ad Spend Annually
Assertion Not checkable as stated
Klein: MobFox's gross take rate typically ranges between 17% and 20%
“So I don't remember exactly that year, but usually it, on gross numbers, it's around somewhere between 17 to 20%.”
Gil Klein Oct 30, 2017 ▶ 6:28 828: AdTech: MobFox Acquired for $14m by Matomy, Now $36m+ in Ad Spend Annually
Assertion Supported
Klein: MobFox processed over $36 million in ad spend in 2016
“Just to add to that context, Nathan, last year we grew already to over 36.”
Gil Klein Oct 30, 2017 ▶ 6:52 828: AdTech: MobFox Acquired for $14m by Matomy, Now $36m+ in Ad Spend Annually
Disclosure
Klein flies overnight to knock unannounced on unresponsive prospects' doors
“You can call a customer a few times in, let's say, San Francisco doesn't pick up the phone. I'm on the plane the same night, and I get there the following morning, I just knock on their door and say, listen, it's me, Gil. I understood you might be busy, and yo…”
Gil Klein Oct 30, 2017 ▶ 11:28 828: AdTech: MobFox Acquired for $14m by Matomy, Now $36m+ in Ad Spend Annually
Opinion
Klein calls AppNexus CEO Brian O'Kelly the true ad tech leader
“I'm a big fan of Brian O'Kelly from AppNexus maybe because I know him for many years already from the right media days. I think he's the true ad tech leader. He's smart, he's a businessman, he knows technology. I think he sees the trend”
Gil Klein Oct 30, 2017 ▶ 13:51 828: AdTech: MobFox Acquired for $14m by Matomy, Now $36m+ in Ad Spend Annually
Assertion Not checkable as stated
Klein: MobFox has 4,000 core publishers, mostly SDK-integrated
“To be honest, if you look at like ones that pass decent threshold, it's about 4000. Which a big majority of them are also SDK based, which gives us a lot of leverage.”
Gil Klein Oct 30, 2017 ▶ 8:25 828: AdTech: MobFox Acquired for $14m by Matomy, Now $36m+ in Ad Spend Annually
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