MobFox

6 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Oct 30, 2017 by Gil Klein · said 21 times in 1 episodes since 2017 · across every show →

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brought up most by Nathan Latka (21)

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Everything said about MobFox, oldest first

Oct 30, 2017 positive
Assertion Not checkable as stated
Klein: MobFox has 4,000 core publishers, mostly SDK-integrated
“To be honest, if you look at like ones that pass decent threshold, it's about 4000. Which a big majority of them are also SDK based, which gives us a lot of leverage.”
Gil Klein Oct 30, 2017 ▶ 8:25 828: AdTech: MobFox Acquired for $14m by Matomy, Now $36m+ in Ad Spend Annually
Oct 30, 2017
Assertion Partly supported
Klein: Matomy paid around $12M cash plus earn-out for MobFox
“So if I remember correctly, it was around twelve million in cash, and of course there's an earn out based on performance models.”
Gil Klein Oct 30, 2017 ▶ 3:14 828: AdTech: MobFox Acquired for $14m by Matomy, Now $36m+ in Ad Spend Annually
Oct 30, 2017
Assertion Not checkable as stated
Klein: MobFox's gross take rate typically ranges between 17% and 20%
“So I don't remember exactly that year, but usually it, on gross numbers, it's around somewhere between 17 to 20%.”
Gil Klein Oct 30, 2017 ▶ 6:28 828: AdTech: MobFox Acquired for $14m by Matomy, Now $36m+ in Ad Spend Annually
Oct 30, 2017
Disclosure
Klein flies overnight to knock unannounced on unresponsive prospects' doors
“You can call a customer a few times in, let's say, San Francisco doesn't pick up the phone. I'm on the plane the same night, and I get there the following morning, I just knock on their door and say, listen, it's me, Gil. I understood you might be busy, and yo…”
Gil Klein Oct 30, 2017 ▶ 11:28 828: AdTech: MobFox Acquired for $14m by Matomy, Now $36m+ in Ad Spend Annually
Oct 30, 2017
Assertion Supported
Klein: MobFox processed over $36 million in ad spend in 2016
“Just to add to that context, Nathan, last year we grew already to over 36.”
Gil Klein Oct 30, 2017 ▶ 6:52 828: AdTech: MobFox Acquired for $14m by Matomy, Now $36m+ in Ad Spend Annually
Oct 30, 2017
Assertion Supported
Klein: MobFox generated nearly $18 million in gross volume in 2015
“So in two 15, in terms of revenues, we generate just almost eighteen million.”
Gil Klein Oct 30, 2017 ▶ 5:53 828: AdTech: MobFox Acquired for $14m by Matomy, Now $36m+ in Ad Spend Annually
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