App Ecosystem

“The only two pieces of leverage you really have to allow that stretch is one is extremely good execution of progressive disclosure in the core product. So like features that appear at the right time only when you need them. A good example of this is something …”

“This really starts to turn into three-dimensional chess because the right way to think about the app ecosystem in Apple is not any kind of one or two-sided network. It's an N-sided network.”

“Right now at this point we have about 40% of the app ecosystem using Branch today. So, most, probably, most people have around, like, 10, 20 apps on their phone. About 40% of them are actively using Branch.”