Adam Grenier

“Uber was really the first place that we called it growth, right? I was hired by Ed Baker. He brought over the kind of Facebook structure that they had built at Facebook.”

“I was working with the Facebook product team and was the first customer to use mobile ads on, on Facebook.”

“Yeah, so, you know, I joined Uber, we had about a dozen cities, and when I left, we had probably a thousand plus cities, or, you know, the idea of cities kind of disappeared at some point.”

“Yeah I mean, I think your product bands are usually a really good place to start. They, unlike the performance growth marketing side of things, you tend to have, like, the good people in that market have a lot more leverage and so I think product bands tend to…”

“The, like, trips was our metric, because it's like, okay, well, a trip can't happen without a rider and a driver, and so if trips slow down, it forces us to go into the weeds and say, like, well, why aren't they happening?”

“At Lambda School, we implemented a new, like, chat opportunity for our students, and we didn't loop in customer service, and customer service had, like, an entirely different chat element. And so it just, like, caused a ton of backlash, like, across the compan…”

“More often than not, I find that like most of the company's problems aren't That they haven't found the channel that's gonna work for them. It's actually that they don't have product market fit, or that they're pointing the wrong direction, or they're too narr…”

“If you as a business can match or support their monetization strategy, it actually gives you like a really interesting leg up with that channel because the likelihood of you being able to like call them up and like go do custom stuff with them or partner with …”

“Rarely ever is it like, Hey, this should be your entire team's focus for the next Three sprints or five sprints. Like I think that, you know, if you've got that half person working on it for a while and there starts to be some magic happening, sure. Put a spri…”

“Generally, like I wouldn't let anything Bleed past a quarter. Like you can probably get some good signal in a month or less, like what I would call fishing. Like it wouldn't be like, you're just, you know, putting bait in the water to figure out where the fish…”

“As I do more investing and things like that, like it's probably the biggest flag that I see with a lot of companies that claim to have product market fit, which is like you've got you a very, your TAM and your product market fit are not using the same definiti…”

“Even right now, like, one of the biggest pieces of advice I'm giving to people that are like, how should we adjust our marketing with the economic changes and things like that, is like, start by assuming you no longer have product market fit. Because you had p…”

“Anything like, let's say, C or below, like comfortable with chaos and willingness to go do something they have not done for probably 15 years are like two huge signals for me”

“The structure of Uber was working, where every city had a GM, and I was like, the person they called when their spend was too high. And so, 500 GMs.”

“The one that I see the most is, is a, like, adaptability goes down really fast. And this is more me noticing, like, I, I've managed a lot of people and coached a lot of people, and so, like, when I see that from people that I'm working with, I, like, I usually…”