Most Growth Struggles Stem From Product-Market Fit, Not Missing Channels
Adam Grenier · Adam Grenier: The Inside Story to Uber’s Hypergrowth; How We Spent $1B/mo in China | E989 · 20VC with Harry Stebbings · Mar 15, 2023 · at 58:39
Adam Grenier, former Head of Growth Marketing at Uber and angel investor, discusses why startups fail to scale and why acquisition channels are rarely the root cause.
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“More often than not, I find that like most of the company's problems aren't That they haven't found the channel that's gonna work for them. It's actually that they don't have product market fit, or that they're pointing the wrong direction, or they're too narrow in, like, how they've solved their problem, or things like that.”
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