Adam Grenier

8 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Sep 15, 2022 by Adam Grenier · across every show →

On the record as a speaker too: Adam Grenier's record, appearances and statements → this page counts the times other people say the name.

Everything said about Adam Grenier, oldest first

Sep 15, 2022 positive
Insight
Grenier: Early-stage marketing hires require chaos tolerance and hands-on execution
“Anything like, let's say, C or below, like comfortable with chaos and willingness to go do something they have not done for probably 15 years are like two huge signals for me”
Adam Grenier Sep 15, 2022 ▶ 52:01 When to invest in new acquisition channels | Adam Grenier (Uber, MasterClass)
Sep 15, 2022
Insight
Grenier: During economic downturns, startups must assume they lost PMF
“Even right now, like, one of the biggest pieces of advice I'm giving to people that are like, how should we adjust our marketing with the economic changes and things like that, is like, start by assuming you no longer have product market fit. Because you had p…”
Adam Grenier Sep 15, 2022 ▶ 40:41 When to invest in new acquisition channels | Adam Grenier (Uber, MasterClass)
Sep 15, 2022
Insight
Grenier: Decreased adaptability is the primary early signal of workplace burnout
“The one that I see the most is, is a, like, adaptability goes down really fast. And this is more me noticing, like, I, I've managed a lot of people and coached a lot of people, and so, like, when I see that from people that I'm working with, I, like, I usually…”
Adam Grenier Sep 15, 2022 ▶ 1:05:37 When to invest in new acquisition channels | Adam Grenier (Uber, MasterClass)
Sep 15, 2022
Insight
Grenier: Disconnect between TAM and early PMF definitions is a red flag
“As I do more investing and things like that, like it's probably the biggest flag that I see with a lot of companies that claim to have product market fit, which is like you've got you a very, your TAM and your product market fit are not using the same definiti…”
Adam Grenier Sep 15, 2022 ▶ 39:20 When to invest in new acquisition channels | Adam Grenier (Uber, MasterClass)
Sep 15, 2022
Insight
Grenier: Aligning with an ad platform's monetization model unlocks custom partnerships
“If you as a business can match or support their monetization strategy, it actually gives you like a really interesting leg up with that channel because the likelihood of you being able to like call them up and like go do custom stuff with them or partner with …”
Adam Grenier Sep 15, 2022 ▶ 21:27 When to invest in new acquisition channels | Adam Grenier (Uber, MasterClass)
Sep 15, 2022 neutral
Assertion Not checkable as stated
Grenier: Uber's organizational structure had 500 city GMs managing local spend
“The structure of Uber was working, where every city had a GM, and I was like, the person they called when their spend was too high. And so, 500 GMs.”
Adam Grenier Sep 15, 2022 ▶ 58:46 When to invest in new acquisition channels | Adam Grenier (Uber, MasterClass)
Sep 15, 2022 neutral
Insight
Grenier: Keep staffing minimal when testing new acquisition channels
“Rarely ever is it like, Hey, this should be your entire team's focus for the next Three sprints or five sprints. Like I think that, you know, if you've got that half person working on it for a while and there starts to be some magic happening, sure. Put a spri…”
Adam Grenier Sep 15, 2022 ▶ 26:36 When to invest in new acquisition channels | Adam Grenier (Uber, MasterClass)
Sep 15, 2022 neutral
Insight
Grenier: Acquisition channel tests should not run past one quarter
“Generally, like I wouldn't let anything Bleed past a quarter. Like you can probably get some good signal in a month or less, like what I would call fishing. Like it wouldn't be like, you're just, you know, putting bait in the water to figure out where the fish…”
Adam Grenier Sep 15, 2022 ▶ 27:33 When to invest in new acquisition channels | Adam Grenier (Uber, MasterClass)
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