France, every mention
78 scenes · ← back to France
tap a year for its mentions
every year anyone David Rosenthal 56Ben Gilbert 20Doug DeMuro 2
Verbatim, from the transcripts: the passages where France comes up
The Walt Disney Company: The most successful enterprise for monetizing human nostalgia (Audio) · Acquired
- ▶ 12:07 David Rosenthal To go join the Red Cross and get shipped off to France as an ambulance driver during World War I, where unfortunately he would acquire a chain smoking habit that he would keep up for the rest of his life and eventually would kill him way…
- ▶ 12:23 David Rosenthal But while it's not in France for long before the war ends, and in the fall of 1919, he lands back in Kansas City where Roy Disney
- ▶ 3:55:10 David Rosenthal His death is both incredibly fast, incredibly unexpected, and of course, kind of a slow motion disaster that's been brewing his whole life ever since he started chain smoking in France when he was 17 years old.
Ferrari: What happens when you staple a luxury brand to a sports team? (Audio) · Acquired
- ▶ 48:22 David Rosenthal So it's not like Canadian Lord Selzden could just buy a one 66 and drive it up to France and like enter Le Mans.
- ▶ 1:01:40 David Rosenthal Doesn't have the same kind of history as France.
- ▶ 1:13:26 David Rosenthal And he replies with the famous quote from King Louis the 15th in France.
Formula 1: Fast cars, celebrities, and B2B software (Audio) · Acquired
- ▶ 10:43 David Rosenthal If anything, given the proto-history, it should have been France or maybe Germany.
- ▶ 11:07 David Rosenthal And then unlike France, Britain had a ton of empty airfields and lots and lots of newly unemployed British fighter pilots and mechanics.
- ▶ 19:56 David Rosenthal And conveniently on the race calendar, it, you know, just happens to coincide with the Cannes Film Festival right up the road in Cannes in France.
Coca-Cola: The Complete History & Strategy (Audio) · Acquired
- ▶ 13:48 David Rosenthal And there is a product on the market, an imported product from France.
- ▶ 13:54 David Rosenthal That quickly becomes the most popular delivery vehicle for cocaine, a cocaine fortified wine from Bordeaux in France called Vin Mariani.
Trader Joe’s: Hawaiian shirts and counter positioning (Audio) · Acquired
- ▶ 1:13:22 David Rosenthal They go to France, they go to Spade, they go to Portugal, all the great winemaking countries, uh, they go to Italy, and they start bringing imported wines back, too.
- ▶ 2:37:24 David Rosenthal He'd shoot over to Portugal or France and knock on the door of a cork or glass producer and say,
Rolex (Audio) · Acquired
- ▶ 6:43 David Rosenthal To join forces and unite with Prussia to form the greater German state, German Empire, in the aftermath of the Franco-Prussian War, where they battled Napoleon III over in France.
- ▶ 25:37 David Rosenthal Geneva's in the southwest of the country in Switzerland, right next to France.
- ▶ 52:55 Ben Gilbert And when the balance of power changed in France and the Catholics came to power, the French Huguenot refugees who had talents in jewelry and metalwork and watchmaking fled to Geneva.
- ▶ 53:06 David Rosenthal Yeah, these are the Protestants that got kicked out of France.
- ▶ 1:07:50 Ben Gilbert This is a watch, while it wasn't on the wrist, and it didn't make it all the way from England to France.
- ▶ 1:39:49 David Rosenthal Supply lines from central Europe to the UK are cut off after France falls.
- ▶ 2:31:44 Ben Gilbert They thought about Le Mans because they were also very closely involved with Le Mans, the race in France, but to the name Rolex, this has to have international appeal and can't have silent letters that Americans can't pronounce.
- ▶ 3:32:27 David Rosenthal oh, we have artisans that we train, and we have our own schools and our own pipeline, and there's 8000 people that work in ateliers that we've developed in France.
Mars Inc. - The Chocolate Story (Audio) · Acquired
- ▶ 3:06:43 David Rosenthal 2002 Mars had bought a French pet food company called Royal Canin, or I've also heard it pronounced Royal Canin.
IKEA (Audio) · Acquired
- ▶ 1:56:09 David Rosenthal So, in 1981, they opened stores in France and Spain.
Hermès (Audio) · Acquired
- ▶ 1:46 Ben Gilbert This company dates back to 1837 in Paris, France, the crown jewel of the luxury industry, Hermes.
- ▶ 4:52 David Rosenthal We start in eighteen-oh-one, not in Paris, not even in France,
- ▶ 5:05 David Rosenthal And uniquely, Hermes still does 85% of their production by hand by Mastercraft's people in France, as we will talk a lot about.
- ▶ 5:56 David Rosenthal And shortly after Thierry is born, he was born in eighteen-o-one, something, uh, pretty major happens in France and then throughout continental Europe that will become very, very important to our story here, and that is that Napoleon comes…
- ▶ 6:27 David Rosenthal So, in the aftermath of the French Revolution, Napoleon essentially stages a coup, declares himself Emperor, first of France, and then he basically begins conquering all of continental Europe, including Germany.
- ▶ 6:51 David Rosenthal Also the very worst and truly worst, you know, all this conquering, this glory of France that we're going to talk about becomes important to Hermes.
- ▶ 8:31 David Rosenthal In 1821, Thierry leaves Creffield, leaves Germany, he abandons his original kind of destiny as an innkeeper, and he moves to France, not to Paris, but to Normandy in the north, and there he becomes an apprentice under a master craftsman…
- ▶ 11:12 David Rosenthal France has now seesawed through, like, a whole bunch of different republics, and the monarchy comes back, and, you know, it's,
- ▶ 11:21 David Rosenthal But shortly after Thierry returns, Napoleon's nephew, Napoleon III, stages another coup and reestablishes the empire in France.
- ▶ 11:41 David Rosenthal When Napoleon III comes to power in France, he does two things.
- ▶ 16:13 Ben Gilbert Hermes is deeply rooted in French history, in Parisian history, and really a key part of how France as a nation has the identity that it has today.
- ▶ 29:13 David Rosenthal You know, he's sort of a leading industrialist in France at this time, shall we say.
- ▶ 32:09 David Rosenthal For two years in France.
- ▶ 32:13 David Rosenthal Brings it back to France and makes the first zippered products.
- ▶ 32:28 David Rosenthal For years in France, the zipper would be called the Hermes fastener in France.
- ▶ 35:52 David Rosenthal The American elite are going to France, they're going to Europe, vice versa, people are starting to travel around the world, people are traveling to Asia, people are traveling to the Middle East, people are traveling to South America, the…
- ▶ 39:04 David Rosenthal So the first store is in the Côte d'Azur in the south of France, and then they start opening up more stores.
- ▶ 1:35:20 David Rosenthal He found the article, read it in France, cut it out, mailed it to her, and with a note of congratulations, handwritten.
- ▶ 1:37:30 David Rosenthal I was gonna say, think about, like, the connections here in France and Paris.
- ▶ 1:44:37 Ben Gilbert Set up shop and say, hey, France's whole heritage is now available to you to adopt as part of your persona.
- ▶ 1:47:12 David Rosenthal She was born in England, but she moved to France and became a French citizen, and she became like a French cultural icon.
- ▶ 1:47:18 David Rosenthal I mean, again, the tie to France is so important here too.
- ▶ 2:12:31 David Rosenthal Now I believe that was just under the threshold that they would have to disclose it under French securities regulations.
- ▶ 2:26:54 David Rosenthal Nothing compares to French culture as an export, and when you're buying luxury, and this is a great experiment to run, sure, but the reality is that for probably most countries in the world, when you're talking about spending, you
- ▶ 2:27:13 David Rosenthal You know, you want that to be from Hermes, and you want that to be from France.
- ▶ 2:27:28 Ben Gilbert Today, 76% of their production is in France, and 85% is sold outside of France.
- ▶ 2:27:35 Ben Gilbert First of all, 76% of production in France is kind of incredible.
- ▶ 2:27:42 Ben Gilbert But yeah, the incredible French history that is encapsulated by the brand, and the French nobility, and the French sense of place, it really is just an intangible connection to the culture that is lusted after everywhere in the world.
- ▶ 2:29:53 David Rosenthal Other luxury groups were also talking about making a run at Hermes, and I didn't want this crown jewel of France to be owned, heaven forbid, maybe by a non-French, you know, organization.
- ▶ 2:48:27 David Rosenthal They go to parts of France that are in rural areas that have high unemployment.
- ▶ 2:49:45 David Rosenthal They are preserving and growing this art form in France.
- ▶ 2:49:50 Ben Gilbert Yeah, they're not France's largest export, because they have a very constrained way that they can create the products, but they may be France's finest export.
- ▶ 3:11:02 Ben Gilbert In 2006, France was already down to 19% of sales.
- ▶ 3:11:26 Ben Gilbert Japan was one and a half times France in terms of sales for Hermes.
- ▶ 3:11:31 Ben Gilbert Well, today France is down to just nine percent of sales.
- ▶ 3:12:15 Ben Gilbert Yeah, Japan's larger than France.
- ▶ 3:12:17 Ben Gilbert It's nine percent in France, 10% in Japan.
- ▶ 3:12:44 David Rosenthal For a small country, kind of like France, it's still very, very significant for the business.
- ▶ 3:13:31 Ben Gilbert 62% of employees work in France, so they really have stayed French.
- ▶ 3:13:38 Ben Gilbert They have 54 production sites in France, or what they call workshops, and they manufacture 76% of the objects that they sell in their stores in their own exclusive workshops.
- ▶ 3:29:49 David Rosenthal And they're both connected all the way back to Empress Eugenie and France and the nobility and all of that.
Novo Nordisk (Ozempic) · Acquired
- ▶ 54:15 David Rosenthal To massively expand production and supply insulate, you know, not only to Germany, but to France, to Poland, to Austria, to all, everywhere in continental Europe, basically.
- ▶ 3:38:40 Ben Gilbert It's a little bit unapproachable if you don't like subtitles, because it takes place in France
Nike (Audio) · Acquired
- ▶ 1:17:53 Ben Gilbert Like, I was just in France.
- ▶ 3:41:51 David Rosenthal Victor Wem and Maya, the new phenom coming out of France that was the number one pick of the Spurs.
Porsche (with Doug DeMuro) · Acquired
- ▶ 20:57 Doug DeMuro France had the Citroën IIcV.
- ▶ 22:55 David Rosenthal After the war, Ferdinand and the son-in-law, Anton Piache, are both arrested by the French as war criminals.
- ▶ 23:03 David Rosenthal Tried in France, they end up being imprisoned for two years in France.
- ▶ 34:02 David Rosenthal At the end of 1947, Ferdinand Porsche and Anton Pietsch get released from French prison.
- ▶ 58:41 David Rosenthal Is only called the nine 11 because Peugeot of all companies had a trademark in France for any car with a model name of any number, any Roman number with a zero in the middle and then any other number.
- ▶ 59:14 David Rosenthal We can't really not sell in France.
- ▶ 59:16 David Rosenthal I mean, France wasn't like the biggest market, but it wasn't a small market for us.
- ▶ 1:22:26 Doug DeMuro Um, and they brought it back to France where it was like initially existing.
Enron · Acquired
- ▶ 2:04:24 Ben Gilbert He was taking one of the Enron corporate jets around, sometimes to vacation with his family, sometimes to pick his daughter up from France, but often to DC to hobnob.
Walmart · Acquired
- ▶ 1:56:22 David Rosenthal And in Brazil care for the French company, their operations in Brazil, they had these