The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 171 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 9 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
IBM's engineer-to-designer ratio dropped from 72:1 to 8:1 in five years
“For IBM, for example, we saw a shift from 72 engineers to every one designer in 2012. Again, 72 engineers to every one designer. And then in 2017, five years later, they were at eight engineers to every one designer across the company. And on mobile, they were…”
Lemkin: Figma is now tracking million-dollar enterprise software deals
“Figma's tracking million dollar deals, right?”
Figma's revenue organization is approaching 500 people, says CRO Boscanian
“We're probably pushing 500 in my whole org. That's not just sales quota carriers, but if you include some of the supporting resources, et cetera, yeah.”
Most Figma customers originally onboarded via online credit card purchases
“Like most of our customers, even today, at some point they started by going online with a credit card. Someone bought a couple of licenses, started sharing links internally, and that's how things took off and that.”
Rajaram: Figma's key strength was intra-company collaborative sharing
“And so, when I saw Figma, the power of Figma I felt was, it was not just that a person could use it, but it was much easier to share with other people in your company.”
Rajaram held Figma angel investment for 13 years until IPO
“As an angel, I used to hold till IPO. So Figma had many liquidity opportunities during the years, but I kept, kept holding it for 13 years till it went public.”
Gibson: Revolut spends most product review time evaluating Figma designs screen-by-screen
“And then what we spend most of the time doing is looking at designs. So the designer will literally present Figma and say, okay, we've got a new problem we're looking to solve. This is how we're going to solve it. And we go through screen by screen.”
Mignot: Index Ventures invested in every funding round of Figma
“We invested in, you know, every round.”
O'Driscoll: Figma's IPO involves only 6% primary share dilution
“I think they're only raising around six percent primary share dilution.”
Yamashita: Small 'Little Big Updates' are among Figma's most popular launches
“In fact, some of our most popular launches are these small little things that we brand them as little big updates. Our users love it.”
Yamashita: Figma tests new feature stickiness with a one-week usage check
“We often do some beta testing where we put it in front of a team and then we check in a week later and are they still using it?”
Figma took over three years to build its initial alpha
“So, so, so an example is in the case of Figma, clearly it was going to take three years plus To come up with an alpha. But that was more a question of, were they going to be able to deliver the product of significance enough to be relevant and to dominate the …”
Isford: Figma's FigJam launch was outstanding growth execution
“I think Figma did a really great job with the launch of FigJam. It was smart feature development to bring in a different section of the market with a product that plays very nicely with their core offering.”
Parrish: Figma had no customer-facing employees when he joined
“When I joined Figma, for example, there was nobody in a customer-facing role, and so I'm Sales enablement, sales operations, sales finance, and I'm all of those things bad or mediocre at best because you just have to be. Those roles and those functions don't e…”
Devin Finzer: Figma founder Dylan Field is a close mentor on OpenSea
“Founder of Figma is a really close mentor of mine. I mean, what's great about Dylan is he is able to do so many different things. He's running Figma, but he's also extremely deep in the NFT space, so he's just been, like, very helpful from, like, mentoring us …”
Figma's sales organization is approaching 100 employees
“As the sales organ Figma is rounding a hundred people and growing steadily.”
Lian: Dylan Field of Figma was Common Room's first angel investor
“I think the first angel was Dylan Field at Figma.”
Dylan Field: Figma spent two to three years recruiting its design director
“Our director of design, Noah, I think it took us like two or three years to get him in the door.”
Dylan Field's early existential uncertainty led him to micromanage and delegate less
“I think that early on, I wasn't empowering enough, and that was a really hard part for the team. I was at Henry Ports or so, and we hadn't launched the product yet, and everyone was going, gosh, will this ever be a thing? Will anyone ever even care? It was lik…”
Dylan Field: Figma plans to nearly double its headcount in 2021
“Well, we're still, speaking of board, we're still finalizing our twenty-twenty win plan, but I think we'll near double the team again, which is pretty wild.”
Benchmark's John Lilly rejected Figma's seed round before leading Series A
“I had met John Lilly, the seed, and he turned us down, actually. But he said, hey, look, like, if you want to keep talking, I'm down.”
Figma's sales team uses MEDDIC and a custom value selling methodology
“That's an the ability to actually manage your pipeline effectively you know, leveraging our medic framework. That's when you're doing discovery, we teach calm. We call it Figma value selling, but are you leveraging Our methodology, how you're, when you're doin…”
Figma had no customer-facing employees when Kyle Parrish joined
“When I joined Figma, for example, there was nobody in a customer facing role.”
Figma eliminated manager fit screens from its sales hiring process
“After a while, we kind of like remove the manager fit screen because we felt like we're really calibrated with recruiting.”
Dylan Field: Angel investing provides energy that feeds back into operating Figma
“Well, I certainly learned from people that I invest in, so probably yes in that way, but I think mostly it's the value it brings to Figma is that it's just very energizing for me. I really like helping people. And helping people as an investor is just a very d…”