Most Figma customers originally onboarded via online credit card purchases
Sean Boscanian · This is why I don't believe in sales quotas | Figma CRO · 20VC with Harry Stebbings · Mar 21, 2026 · at 5:23
Shaunt Voskanian (Sean Boscanian) is the Chief Revenue Officer at Figma. He describes how Figma's self-service Product-Led Growth (PLG) motion serves as the initial entry point for the majority of its customer base.
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“Like most of our customers, even today, at some point they started by going online with a credit card. Someone bought a couple of licenses, started sharing links internally, and that's how things took off and that.”
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