“I think Figma did a really great job with the launch of FigJam. It was smart feature development to bring in a different section of the market with a product that plays very nicely with their core offering.”
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More from Lauryn Isford
Insight
A heavy bias towards product experimentation is a growth hiring red flag
“The biggest red flag to me is when I hear a heavy bias towards experimentation. So maybe requiring every change made in the product to be an experiment or over focusing on optimizing, adding friction, removing friction raising prices, reducing prices versus ma…”
Lauryn IsfordJul 19, 2023▶ 36:28Lauryn Isford: Product Growth Secrets from Facebook, Airtable, BlueBottle, Dropbox & Notion | E1037 · 20VC with Harry Stebbings
Insight
Tooltip pop-ups fail because users cannot process that much information quickly
“You know, you sign up for something and you see eight or 10 or maybe even 20 different pop-ups that define terms for you and ask you to learn a bunch of things, and the reality is that nobody's actually learning that many things that quickly.”
Lauryn IsfordJul 19, 2023▶ 13:28Lauryn Isford: Product Growth Secrets from Facebook, Airtable, BlueBottle, Dropbox & Notion | E1037 · 20VC with Harry Stebbings
Insight
Isford: Consumer growth expertise does not translate directly to B2B SaaS
“One mistake I've seen is assuming that best growth practices and experience in consumer will translate to SaaS and the other way around. That risk was taken on me when I started at Airtable. I actually came from Meta, and so I was jumping from consumer to SaaS…”
Lauryn IsfordJul 19, 2023▶ 39:07Lauryn Isford: Product Growth Secrets from Facebook, Airtable, BlueBottle, Dropbox & Notion | E1037 · 20VC with Harry Stebbings
Insight
SaaS growth requires bold product changes, not consumer-style micro-optimizations
“I find that in consumer growth, there tends to be an over-focus on very small detail changes. Whereas in SaaS, it's more important to make bigger or bolder changes that really react to the user's intent so that their behavior will change.”
Lauryn IsfordJul 19, 2023▶ 41:15Lauryn Isford: Product Growth Secrets from Facebook, Airtable, BlueBottle, Dropbox & Notion | E1037 · 20VC with Harry Stebbings
Insight
PLG and sales-assisted growth motions inevitably compete for enterprise revenue
“At some point, the two motions will compete. So a dollar earned through a freemium or self-serve motion from PLG may be a trade-off against two or five dollars earned through closing a contract in a sales assisted motion. And it's very important to be explicit…”
Lauryn IsfordJul 19, 2023▶ 56:59Lauryn Isford: Product Growth Secrets from Facebook, Airtable, BlueBottle, Dropbox & Notion | E1037 · 20VC with Harry Stebbings
Insight
Isford: Most tech companies build products with an unconscious Western bias
“I find that especially in technology, many businesses build with a Western bias and it's important to Really understand if you're serving all customer needs, especially when you have a big international customer base.”
Lauryn IsfordJul 19, 2023▶ 6:32Lauryn Isford: Product Growth Secrets from Facebook, Airtable, BlueBottle, Dropbox & Notion | E1037 · 20VC with Harry Stebbings
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