StarZero All shows Try the podcast clipper →

Carl Waldekranz

Chief Product Officer, Nubank · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderexecutiveoperatorinvestor@carlrivera ↗LinkedIn ↗nubank.com.br ↗

Carl Rivera co-founded and served as CEO of e-commerce platform Tictail before its acquisition by Shopify in 2018. Following executive leadership roles directing product and design at Shopify, he became Chief Product Officer at Nubank.

14statements → 4claims → 1claims resolved → 4/5average certainty → 1.71/5average debate potential → 4.5/5argument clarity · the sources →

1 supported 0 partly supported 0 contradicted 3 not checkable as stated how the 4 claims stand · each chip opens the sources

4 assertions · 1 opinion · 7 insights · 2 disclosures · every statement was checked. The predictions and assertions are the 4 claims: statements the public record can support or contradict. 1 is resolved, and 3 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Carl argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Tictail hosts 85,000 brands selling over two million products
“We have more than 85,000 brands across 100. Yeah, no, it's incredible. Together they sell more than two million unique products. They're spread across 140 markets, although our growth is concentrated to five markets. Sweden, the UK, Germany, France, and of cou…”
Carl Waldekranz Aug 28, 2015 ▶ 8:38 FF 010: Becoming Europe's Hottest Startup with Carl Waldekranz, Co-Founder and CEO @ Tictail

Argument clarity: do they answer the question? how? →

4.5 / 5 directness 4.8 · coherence 4.9 · precision 4.5 · compression 3.9

answered every one of 12 assessed questions directly

This is a score against a rubric. It is not a rank. Every host question → answer exchange is scored with names hidden on directness, coherence, precision and compression, 1–5 each, on meaning alone: disfluencies are ignored, and only raw unedited episodes count. This is the score that measures thought. Every scored exchange, scores shown → · The rubric and its checks →

How they sound: speaking style how? →

236 words/min while actually speaking · 20.6 um and uh per 1k words

Measured by listening to the audio itself: 3,252 words across 1 episode of raw-level tape, transcribed verbatim with every um and uh kept, each one attributed only where the alignment onto our timed stream is unambiguous. These are measurements of speaking style. We do not rank them: across this corpus, fluency and argument quality are nearly uncorrelated (ρ≈0.2), and smooth talking does not signal clear thinking. How it's measured →

How the interview went all their pushback → series average →

Across 1 rated episode:

host pushback ▾ 0/10
pushed back at the host 0/10
setup questions received 95%

Everything Carl Waldekranz said on 20VC that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Startup ideation should be a scheduled process, not a eureka moment
“There's this belief amongst people that, like, building a startup or building a company, you're supposed to have this eureka moment, this idea that no one has ever thought of, that just came to you, and that's when you can start a business. And I actually thin…”
Carl Waldekranz Aug 28, 2015 ▶ 5:46 FF 010: Becoming Europe's Hottest Startup with Carl Waldekranz, Co-Founder and CEO @ Tictail
Opinion
Stockholm's talent pool outweighs the benefits of proximity to Silicon Valley VCs
“The advantages of being in Silicon Valley close to all of these investors were outweighed by the advantages of being in a city where we have an amazing network, and we have access to this incredible pool of Really talented engineers and designers.”
Carl Waldekranz Aug 28, 2015 ▶ 19:12 FF 010: Becoming Europe's Hottest Startup with Carl Waldekranz, Co-Founder and CEO @ Tictail
Insight
E-commerce design directly correlates aesthetic choices to revenue and traffic
“As a designer, it's one of those few areas where kind of like your input and an impact correlate. As a designer, you create logotypes and branding and things like that, and it all looks beautiful, and you feel good about it, but it's really hard to see how it …”
Carl Waldekranz Aug 28, 2015 ▶ 3:51 FF 010: Becoming Europe's Hottest Startup with Carl Waldekranz, Co-Founder and CEO @ Tictail
Insight
Brainstorming sessions work best when spread across multiple days
“I think brainstorms work best when they're spread out over, over a time period. I just find it really valuable that, like, as you come up with different ideas or different directions, to let those digest for a day or two, and then come back and continue the br…”
Carl Waldekranz Aug 28, 2015 ▶ 6:59 FF 010: Becoming Europe's Hottest Startup with Carl Waldekranz, Co-Founder and CEO @ Tictail
Insight
Reverse bad ideas during timed post-it brainstorming exercises
“Create a structured form of brainstorming, and this is something you learn when you work at an agency for a few years. I love the concept of just working a lot with post-it notes, and just sort of, like, having different themes, like, let's output as many idea…”
Carl Waldekranz Aug 28, 2015 ▶ 7:31 FF 010: Becoming Europe's Hottest Startup with Carl Waldekranz, Co-Founder and CEO @ Tictail
Insight
Pitch decks should provoke questions, not answer everything about the business
“Because as it turns out, the purpose of a deck is not to answer all questions about a business. It's to create ground for, like, interesting discussions to come. Like, VCs, in general, are interested people, and they want to be curious at the end of a presenta…”
Carl Waldekranz Aug 28, 2015 ▶ 14:51 FF 010: Becoming Europe's Hottest Startup with Carl Waldekranz, Co-Founder and CEO @ Tictail
Insight
Series B pitching requires data and KPI impact over pure vision
“Well, they're different in the way that you're pitching completely different things. Like, when we went out and raced the Series C, we had a 10 slide long pitch deck, and it was all about the team, the product, and the vision. As you go on to race the Series B…”
Carl Waldekranz Aug 28, 2015 ▶ 17:40 FF 010: Becoming Europe's Hottest Startup with Carl Waldekranz, Co-Founder and CEO @ Tictail
Disclosure
Spotify was an early client of Waldekranz's agency at 12 employees
“One of our first customers was this tiny startup at the time, 12 people, small, called Spotify.”
Carl Waldekranz Aug 28, 2015 ▶ 2:27 FF 010: Becoming Europe's Hottest Startup with Carl Waldekranz, Co-Founder and CEO @ Tictail
Assertion Supported
Tictail hosts 85,000 brands selling over two million products
“We have more than 85,000 brands across 100. Yeah, no, it's incredible. Together they sell more than two million unique products. They're spread across 140 markets, although our growth is concentrated to five markets. Sweden, the UK, Germany, France, and of cou…”
Carl Waldekranz Aug 28, 2015 ▶ 8:38 FF 010: Becoming Europe's Hottest Startup with Carl Waldekranz, Co-Founder and CEO @ Tictail
Assertion Not checkable as stated
Tictail's early team worked 24-hour shifts on air mattresses before launch
“I think at the time we were six or seven people working at TickTail, and we all just brought, like, air mattresses into the office and worked literally 24 hour shifts for two weeks, just cranking out the first version of the platform.”
Carl Waldekranz Aug 28, 2015 ▶ 11:30 FF 010: Becoming Europe's Hottest Startup with Carl Waldekranz, Co-Founder and CEO @ Tictail
Disclosure
Tictail secured seed investor introductions by pitching peer founders for feedback
“What we did when we started pitching, and we were supposed to go out and raise our seed round, we started by pitching other startups. And we would just contact other startups and their founders and say, like, hey, we're a startup as well, we have this pitch, a…”
Carl Waldekranz Aug 28, 2015 ▶ 16:28 FF 010: Becoming Europe's Hottest Startup with Carl Waldekranz, Co-Founder and CEO @ Tictail
Insight
Portfolio founder introductions are the most effective way to reach VCs
“Once you get those introductions, you actually get introductions from startups that these VCs have already invested in, and of course, for that reason, already trust and believe in. And I think it's one of the most relevant introductions you can get to our VC.”
Carl Waldekranz Aug 28, 2015 ▶ 17:05 FF 010: Becoming Europe's Hottest Startup with Carl Waldekranz, Co-Founder and CEO @ Tictail
Assertion Not checkable as stated
Tictail condensed its initial pitch deck from 60 slides to 10
“The first pitch deck we had was terrible. It was like, 60 slides, it had, it took like, an hour to go through, and it talked about all of the things that Picketail could become. It was just like, it was such a visionary, like, naive, we're going to take over t…”
Carl Waldekranz Aug 28, 2015 ▶ 13:42 FF 010: Becoming Europe's Hottest Startup with Carl Waldekranz, Co-Founder and CEO @ Tictail
Assertion Not checkable as stated
Tictail requires all New York hires to onboard in Stockholm
“Every new hire in the New York office is onboarded for one or two weeks in the Stockholm office, so that they can really kind of, like, understand our culture, our history, our vision, what the company is based upon.”
Carl Waldekranz Aug 28, 2015 ▶ 20:20 FF 010: Becoming Europe's Hottest Startup with Carl Waldekranz, Co-Founder and CEO @ Tictail

Appearances (1)

EpisodeDateSpeaking time
FF 010: Becoming Europe's Hottest Startup with Carl Waldekranz, Co-Founder and CEO @ Ticta Aug 28, 2015 17m
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 1,200 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.

Try the podcast clipper Learn more