Startup ideation should be a scheduled process, not a eureka moment
Carl Waldekranz · FF 010: Becoming Europe's Hottest Startup with Carl Waldekranz, Co-Founder and CEO @ Tictail · Aug 28, 2015 · at 5:46
Carl Waldekranz, co-founder and CEO of Tictail, discusses how he and his co-founder systematically generated company concepts through structured brainstorming exercises.
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“There's this belief amongst people that, like, building a startup or building a company, you're supposed to have this eureka moment, this idea that no one has ever thought of, that just came to you, and that's when you can start a business. And I actually think that, like, coming up with a company idea, something worth pursuing, It doesn't have to happen that way. Like, that creative process can be much more kind of, like, planned or defined, and something that is like an activity that you schedule time to do.”
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