Reverse bad ideas during timed post-it brainstorming exercises
Carl Waldekranz · FF 010: Becoming Europe's Hottest Startup with Carl Waldekranz, Co-Founder and CEO @ Tictail · Aug 28, 2015 · at 7:31
Carl Waldekranz, co-founder and CEO of Tictail, explains structured ideation techniques using post-it notes developed during his agency career.
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“Create a structured form of brainstorming, and this is something you learn when you work at an agency for a few years. I love the concept of just working a lot with post-it notes, and just sort of, like, having different themes, like, let's output as many ideas as we can in less than five minutes, and after that, like, let's output the worst ideas we can come up with in five minutes. And then let's spend five minutes in trying to reverse all of the really bad ideas we have, and trying to turn them into good ones in less than five minutes.”
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