Lightspeed Ventures

also referred to as: lightspeed

46 statements across 28 episodes · 24 bullish · 4 bearish · 19 people on the record · first statement Jun 29, 2015 by Spencer Lazar · said 33 times in 2 episodes since 2024 · across every show →

Mentions by year

brought up most by Dax Dasilva (21), Harry Stebbings (11), Julian Teixeira (1)

tap a year for its mentions
0015130120242025episodesmentions
01120242025episodes it came up in
00150.530120242025episodesmentions per episode

every mention, scene by scene, with the transcript →

Everything said about Lightspeed Ventures, oldest first

Jun 29, 2015 positive
Assertion Supported
Lightspeed's Snapchat Investment Originated From a Partner's Daughter Using the App
“I think it was at light speed, I think, where one of the partner's daughters was on Snapchat permanently, and he was asking her what it was, and that stemmed their investment.”
Spencer Lazar Jun 29, 2015 ▶ 6:59 20 VC 049: VC is Getting Younger with Spencer Lazar @ General Catalyst Partners
Mar 31, 2017
Assertion Supported
StyleSeat Raised Over $40 Million From Sequoia, Sacca, and Other VCs
“They've raised over forty million in challenging funding conditions from some of the true greats of the business, Including Alfred Lynn at Sequoia, Chris Sacker, Jeff Clavier, Eileen Lee, Lightspeed, the list goes on.”
Harry Stebbings Mar 31, 2017 ▶ 0:20 20VC: Why Every Founder Should Bootstrap Their Startup, How To Solve Information Asymmetry Between Founders and VCs & Living In A Cupboard For Two Years To Fund StyleSeat with Melody McCloskey, Founder & CEO @ StyleSeat
May 3, 2017 neutral
Prediction Not checkable as stated
Fifth Wall will not compete with Benchmark, Sequoia, or Lightspeed
“And we're not going to compete, obviously, with Benchmark and Sequoia and Lightspeed.”
Brendan Wallace May 3, 2017 ▶ 16:12 20VC: How LPs Can Add Strategic Value To Portfolio Companies & Why Real Estate Is On Every Whiteboard In Silicon Valley with Brendan Wallace, Co-Founder @ Fifth Wall
Oct 25, 2017 bullish
Assertion Not checkable as stated
Nicole Quinn: Lightspeed requires a 33% DAU/MAU ratio for social apps
“So we like to think about DAU divided by MAU. If you're A social media app , then we want it to be over a third. If it can be over 50%, then it really is a daily use case, and that's exactly what we saw from Snapchat back in the day, but we definitely need for…”
Nicole Quinn Oct 25, 2017 ▶ 23:26 20VC: Lightspeed's Nicole Quinn on Why We Are Not In A Consumer Downturn, Why M&A Has Not Been This Exciting For A Long Time & Why Amazon Is Never Your Friend
Oct 25, 2017 positive
Insight
Nicole Quinn: Brand is a key network effect that outweighs TAM
“I certainly believe that brand is a key network effect. And yes, user economics, TAM are important, but at the end of the day, your margins and the size of the market, not quite as important if no one's buying your product.”
Nicole Quinn Oct 25, 2017 ▶ 7:09 20VC: Lightspeed's Nicole Quinn on Why We Are Not In A Consumer Downturn, Why M&A Has Not Been This Exciting For A Long Time & Why Amazon Is Never Your Friend
Oct 25, 2017 negative
Disclosure
Nicole Quinn: Lightspeed avoids e-commerce startups with 30% gross margins
“So if we're bringing a 30% gross margin e-commerce company to the table, then that to us is not going to quite hit the bill or cut the mustard.”
Nicole Quinn Oct 25, 2017 ▶ 9:28 20VC: Lightspeed's Nicole Quinn on Why We Are Not In A Consumer Downturn, Why M&A Has Not Been This Exciting For A Long Time & Why Amazon Is Never Your Friend
Oct 25, 2017
Disclosure
Nicole Quinn: Lightspeed requires $1B+ acquisitions to return its $1.2B fund
“We definitely need billion dollar plus acquisition to move the needle for our funders at 1.2 billion dollars.”
Nicole Quinn Oct 25, 2017 ▶ 16:49 20VC: Lightspeed's Nicole Quinn on Why We Are Not In A Consumer Downturn, Why M&A Has Not Been This Exciting For A Long Time & Why Amazon Is Never Your Friend
Oct 25, 2017 bullish
Disclosure
Nicole Quinn: Zola customers refer 2.2 other couples to the platform
“We've invested in Rothy's and Zola, and if you speak to Zola for every customer that has their wedding on Zola, they refer to point to other couples to also have their registry on Zola, the online wedding registry business.”
Nicole Quinn Oct 25, 2017 ▶ 7:44 20VC: Lightspeed's Nicole Quinn on Why We Are Not In A Consumer Downturn, Why M&A Has Not Been This Exciting For A Long Time & Why Amazon Is Never Your Friend
Mar 12, 2018
Assertion Not checkable as stated
Taussig: Highland and Lightspeed reject VC superstar culture for service mindset
“In both firms, both at Highland and Lightspeed, there's no superstar culture. Neither are firms where we really like to go in front and be the star of the show. We prefer to think of venture capital as a service business, and that it's our job to remain behind…”
Alex Taussig Mar 12, 2018 ▶ 6:27 20VC: Lightspeed's Alex Taussig on VC Risk Mentality, The Current State of Retail & The Mechanics of Cash Flow
Mar 12, 2018 bullish
Disclosure
Taussig: Lightspeed risks losing most capital for small chance of unbounded upside
“Lightspeed is really a Silicon Valley firm founded in Silicon Valley, but we invest globally, but everywhere we invest, we bring that Silicon Valley mentality and technological optimism. And what I mean by that is we're definitely willing to take risk, perhaps…”
Alex Taussig Mar 12, 2018 ▶ 6:55 20VC: Lightspeed's Alex Taussig on VC Risk Mentality, The Current State of Retail & The Mechanics of Cash Flow
Dec 10, 2018 positive
Disclosure
Lightspeed Ventures invested as an LP in Female Founders Fund II
“The other thing that helped for our second fund was that Lightspeed Ventures was an LP of ours, which has been tremendously helpful and validating for traditional institutional LPs.”
Anu Duggal Dec 10, 2018 ▶ 20:58 20VC: Top 3 Considerations When Evaluating Consumer Businesses Today | 700 Meetings, 70 LPs, 2 Years, What It Takes To Raise a First Time Fund| The Power of The Female Network In Action Today with Anu Duggal, Founding Partner @ Female Founders Fund
Jan 21, 2019 positive
Assertion Supported
Greenspring Associates Has Backed Accel, Founders Fund, and Thrive
“As for their fund investing, they've backed the likes of Excel, Founders Fund, Thrive, Lightspeed, Foundry Group, and many more incredible managers.”
Harry Stebbings Jan 21, 2019 ▶ 0:33 20VC: The Framework LPs Use To Assess Emerging Managers, What Concerns and Excites LPs in Potential Opportunities & The Current State of Seed Today with Hunter Somerville, Partner @ Greenspring Associates
Sep 16, 2019 negative
Opinion
Shah: Sequoia or Lightspeed seed funding does not guarantee follow-on rounds
“It sort of like a false narrative that like, if you take a seed from a Sequoia or you take a seed from a Lightspeed, they're just going to continue to do your next rounds.”
Semil Shah Sep 16, 2019 ▶ 15:17 20VC: Haystack's Semil Shah on Whether Founders Are Bypassing Seed Funds in Favour Of Less Dilutive Multi-Stage Funds, How Fund Strategy Changes With Fund Scaling & Why The Hardest Challenge is Price Discipline
Oct 18, 2019 neutral
Assertion Supported
Bahat: Very few multi-stage VCs historically produce top seed-stage winners
“We did an analysis looking at the top company performers. And what you see is that since the era that seed funds have existed and who funded them at the seed. And what you see is that some of them were funded by seed funds, first round true others funded some …”
Roy Bahat Oct 18, 2019 ▶ 18:52 20VC Exclusive: Roy Bahat on Bloomberg Beta's New Fund, The Truth About Valuation That Very Few VCs Will Tell You & Why Founders of Venture Backed Startups Make The Best Angels
May 22, 2020
Assertion Partly supported
TripActions Raised Over $980M From Lightspeed, a16z, and Zeev Ventures
“To date, Ariel has raised over nine hundred and eighty million dollars for TripActions from some of the best in the business, including Lightspeed, Auron's Eve, and Andreessen Horowitz, to name a few.”
Harry Stebbings May 22, 2020 ▶ 0:33 20VC: TripActions CEO Ariel Cohen on The Future of Business and Personal Travel & Layoffs; How To Do Them The Right Way & Maintain Company Culture and Morale
Sep 11, 2020 positive
Assertion Supported
Harry Stebbings: Calm has raised over $143 million from top investors
“To date, the company's raised over a hundred and forty three million dollars in financing from some of the best, including Lightspeed, Insight, TPG, and then some very cool names, including Ashton Kutcher, Harry Styles, Brad Feld, and Jason Calicanis.”
Harry Stebbings Sep 11, 2020 ▶ 0:23 20VC: Calm Founder Alex Tew on What It Takes To Build Viral Products Today, The Current State of Customer Acquisition Costs, What Makes The Best Brands
Nov 2, 2020 neutral
Disclosure
Eggers: Lightspeed launched with four partners, no LPs, and no fees
“The four of us splintered off and started Lightspeed and started from scratch, really. We had no LPs. We had a track record, which was helpful, but we had no portfolio, no fees coming in, so we raised a fund and started from there and then started hiring out t…”
Barry Eggers Nov 2, 2020 ▶ 4:29 20VC: The Implications of a Biden vs a Trump Administration on Venture and Startups, How The Rise of Rolling Funds, SPACs and Solo Capitalists Will Impact Venture & What We Can Do To Swing the Race Pendulum in VC with Barry Eggers, Founding Partner @ Ligh
Feb 24, 2021 positive
Assertion Supported
Snapchat Had 50% MoM Growth and 50% 90-Day Retention in 2012
“But I remember seeing 50% month on month growth. 50% DAU to MAU ratios, which suggests very high engagement, and 50% retention after 90 days, which again suggests high engagement, high retention, high growth.”
Jeremy Liew Feb 24, 2021 ▶ 15:45 20VC: The Snapchat Memo: Lightspeed's Jeremy Liew on The 4 Key Elements To Consider When Evaluating A Consumer Social Product, What is Good/Great/World Class For Retention, Usage and Downloads in Consumer Social Today & The Core Insight Development of Eva
Feb 24, 2021
Assertion Not checkable as stated
Snapchat Raised Seed Capital When Server Costs Exceeded Spiegel's Credit Card
“Frankly, I think the thing that probably changed the most was that they finally had a need for financing. You know, at that first meeting, they ran us through some of the metrics of the business, and it looks tremendous. And we said, well, is there anything we…”
Jeremy Liew Feb 24, 2021 ▶ 7:32 20VC: The Snapchat Memo: Lightspeed's Jeremy Liew on The 4 Key Elements To Consider When Evaluating A Consumer Social Product, What is Good/Great/World Class For Retention, Usage and Downloads in Consumer Social Today & The Core Insight Development of Eva
Feb 24, 2021
Assertion Supported
Snapchat Had 90,000 DAUs on 180,000 Installs When Lightspeed Invested
“So when we met them in, you know, March, April of 2012, they had about 90,000 daily active users off of a base of 180,000 installs.”
Jeremy Liew Feb 24, 2021 ▶ 15:24 20VC: The Snapchat Memo: Lightspeed's Jeremy Liew on The 4 Key Elements To Consider When Evaluating A Consumer Social Product, What is Good/Great/World Class For Retention, Usage and Downloads in Consumer Social Today & The Core Insight Development of Eva
Jul 15, 2021
Assertion Supported
Stebbings: Gainsight raised over $156 million before its acquisition
“Prior to that, Gainsight raised over one hundred and fifty six million from some of the best, including Lightspeed, Battery, Bessemer, Insight, and Bain, to name a few.”
Harry Stebbings Jul 15, 2021 ▶ 0:38 20VC's Therapist Thursday: We Are Not All Crushing It All The Time So Let's Stop Pretending, Working Through Challenges of Self-Worth and Self-Doubt & How To Find Joy in the Striving with Nick Mehta, CEO @ Gainsight
May 6, 2022 negative
Opinion
Lemkin: Multi-stage seed funds create negative signaling if they skip Series A
“Of course, if Sequoia or Excel or Andreessen or Lightspeed has two years of data and they don't preempt the A, of course it's a problem. Of course it's a bad signal. So that was a problem, and that exists today.”
Jason Lemkin May 6, 2022 ▶ 30:45 20VC: Why the Traditional Seed Fund Model No Longer Works, Why Multi-Stage Funds Investing at Seed Bring Signaling Risk but also Less Pressure, The One Criteria All Potential Sales Hires Need to Have and The Clear Signs of 10x Sales Hires with Jason Lemki
Oct 12, 2023 positive
Assertion Supported
Levanon: Over 150 global venture funds signed statement supporting Israel
“There is now a wonderful supportive letter being posted, being, you know, signed by, I think now there's a 150 different venture capital funds globally that have signed on from, you know, eight VC to upfront to Bain to all these wonderful, you know, Lightspeed…”
Adi Levanon Oct 12, 2023 ▶ 30:38 Michael Eisenberg and Adi Levanon: Israeli Resilience in Crisis | E1072 · 20VC with Harry Stebbings
Nov 17, 2023 positive
Disclosure
Quinn: Lightspeed has deployed over $1B across 54 AI startups
“We've invested at lightspeed in 54 companies in AI. We've spent, we've invested over a billion dollars in AI, but big, but that was not all this year. That is not all generative AI, right? That's been over the few years, over the last few years”
Nicole Quinn Nov 17, 2023 ▶ 21:22 Roundtable #6 with Rebecca Kaden, Nicole Quinn, Eurie Kim, Harry Stebbings | E1083 · 20VC with Harry Stebbings
Nov 17, 2023 bullish
Prediction Open · timeframe Nov 2028
Quinn: Venture investors will return to syndicate co-investing across rounds
“I think we spent far too many years with the multi-stage funds and then suddenly realizing, wow, now I'm the only one on the cap table. There's no one else to turn to. There's no one else around to like help support this company with me. And so I think we're g…”
Nicole Quinn Nov 17, 2023 ▶ 40:18 Roundtable #6 with Rebecca Kaden, Nicole Quinn, Eurie Kim, Harry Stebbings | E1083 · 20VC with Harry Stebbings
Nov 17, 2023 bullish
Assertion Partly supported
Quinn: Seed stage startup valuations have not dropped in over ten years
“Like the valuations in Seed have not dropped. And we've looked at this data really over like 10 plus years.”
Nicole Quinn Nov 17, 2023 ▶ 7:55 Roundtable #6 with Rebecca Kaden, Nicole Quinn, Eurie Kim, Harry Stebbings | E1083 · 20VC with Harry Stebbings
Feb 12, 2024 positive
Insight
Taussig: Lightspeed evaluates market opportunity by surface area, not dollar TAM
“At Lightspeed, when we think about addressable market, we don't really think about it in dollars first. We think of it as surface area. We think of it as like, how, what is the surface area we're gaining access to here uniquely in our strategic wedge? Because …”
Alex Taussig Feb 12, 2024 ▶ 48:20 Thomas Plantenga & Alex Taussig: Vinted CEO's Ultimate Guide to Scaling Marketplaces | E1114 · 20VC with Harry Stebbings
Feb 12, 2024 neutral
Assertion Not checkable as stated
Taussig: 90% of Vinted's GMV was in France when Lightspeed invested
“And at the time that it got resurfaced, 90% of the GMV was in France.”
Alex Taussig Feb 12, 2024 ▶ 9:49 Thomas Plantenga & Alex Taussig: Vinted CEO's Ultimate Guide to Scaling Marketplaces | E1114 · 20VC with Harry Stebbings
Aug 9, 2024
Disclosure
Dasilva: Lightspeed reached $10M ARR before raising VC
“We were at ten million”
Dax Dasilva Aug 9, 2024 ▶ 10:08 Dax Dasilva: $900M ARR at $2.6BN Market Cap?! Lightspeed, The Most Undervalued Public Company |E1188 · 20VC with Harry Stebbings
Aug 9, 2024
Assertion Supported
Dax Dasilva conducted his first layoffs in nearly 19 years at Lightspeed
“I'd never done layoffs personally at the company, and that's almost been 19 years, you know.”
Dax Dasilva Aug 9, 2024 ▶ 27:28 Dax Dasilva: $900M ARR at $2.6BN Market Cap?! Lightspeed, The Most Undervalued Public Company |E1188 · 20VC with Harry Stebbings
Aug 9, 2024 positive
Assertion Not checkable as stated
Dax Dasilva: Quadrupling initial pricing transformed Lightspeed's revenue and product development
“Showed that business plan to a colleague of my father, and he was like, times four. Multiply that, that, that price times four. And I was like, that's crazy. Like, I can't ask for times four. That changed everything. We had four times the revenue. We had four …”
Dax Dasilva Aug 9, 2024 ▶ 42:12 Dax Dasilva: $900M ARR at $2.6BN Market Cap?! Lightspeed, The Most Undervalued Public Company |E1188 · 20VC with Harry Stebbings
Aug 9, 2024 positive
Assertion Supported
Lightspeed converted a third of its customer base to Lightspeed Payments
“Last year, we spent the almost the entire fiscal year rolling out lightspeed payments and making, and converting a third of our base.”
Dax Dasilva Aug 9, 2024 ▶ 23:20 Dax Dasilva: $900M ARR at $2.6BN Market Cap?! Lightspeed, The Most Undervalued Public Company |E1188 · 20VC with Harry Stebbings
Aug 9, 2024 positive
Insight
Dax Dasilva: Balancing profit and growth is a positive constraint for enterprise value
“I think that maybe because we were so growth-oriented I thought that the balancing of profit and growth sounded like something really limiting, but actually now, now I feel like it's a really positive constraint that's going to build like that long-term busine…”
Dax Dasilva Aug 9, 2024 ▶ 44:29 Dax Dasilva: $900M ARR at $2.6BN Market Cap?! Lightspeed, The Most Undervalued Public Company |E1188 · 20VC with Harry Stebbings
Aug 9, 2024 bullish
Assertion Supported
Lightspeed grew from $70M ARR at IPO to $1B in revenue
“When we went public in 2019, you know, we were, A much simpler company is seventy million in revenue. Now we're a billion in revenue”
Dax Dasilva Aug 9, 2024 ▶ 29:44 Dax Dasilva: $900M ARR at $2.6BN Market Cap?! Lightspeed, The Most Undervalued Public Company |E1188 · 20VC with Harry Stebbings
Aug 9, 2024
Disclosure
Dasilva: Accel provided Lightspeed a term sheet weeks after meeting at NRF
“Well, it took, actually, the diligence took a few months, but our two, within a few weeks, we had a term sheet.”
Dax Dasilva Aug 9, 2024 ▶ 11:51 Dax Dasilva: $900M ARR at $2.6BN Market Cap?! Lightspeed, The Most Undervalued Public Company |E1188 · 20VC with Harry Stebbings
Aug 9, 2024 neutral
Prediction Not checkable as stated
Dax Dasilva: Lightspeed must refocus after overexpanding products and regions
“And I think right now, now that I've been back at Lightspeed for five months as CEO, you know, I was executive chair for two years. I think there are areas where it's going to be helpful for us to focus again, where we've decided to like spread our wings, mayb…”
Dax Dasilva Aug 9, 2024 ▶ 14:49 Dax Dasilva: $900M ARR at $2.6BN Market Cap?! Lightspeed, The Most Undervalued Public Company |E1188 · 20VC with Harry Stebbings
Oct 21, 2024 positive
Disclosure
Hamid: Kleiner Perkins co-led Glean's early round at $35M post-money
“We'll be back to Arvind Glean. We did it as a co-led it with Lightspeed at 35 post. And Arvind is a G. You know, he started Rubrik. He's like one of the, you know, Google fellow type of person. He raised a lot. He's like fifteen million at 35 post, so gave up …”
Mamoon Hamid Oct 21, 2024 ▶ 41:44 Mamoon Hamid: AI - Where Value Accrues, Startups vs Incumbents & Scaling Laws | E1217 · 20VC with Harry Stebbings
Jan 20, 2025 positive
Disclosure
Kanji: Hoxton led $10M check into AI foundational model startup
“We put in 10. It was an AI company, a foundational model, didn't necessarily need all the money on compute, so 10 in a foundational model, and 10 is a really large number, but 10 in foundational model land is still a small number. We took it off the table, and…”
Hussein Kanji Jan 20, 2025 ▶ 46:24 Hussein Kanji, Founder @Hoxton Ventures: Why AI Means London Can Compete with the US | E1248 · 20VC with Harry Stebbings
Aug 28, 2025 neutral
Assertion Supported
Lemkin: Iconiq leads Anthropic's new round after Lightspeed led previous round
“Iconic is a lead for this round and Lightspeed led the last round.”
Jason Lemkin Aug 28, 2025 ▶ 33:56 Anthropic's $10B Round, Klarna's IPO, Inside a16z's 72 Deal Seed Investment Machine ft. Marc Benioff · 20VC with Harry Stebbings
Sep 22, 2025 bullish
Prediction Not checkable as stated
Taneja: Lightspeed's broad AI indexing strategy will work out really well
“Our friends at Lightspeed did a great job in AI, for example. I think it's gonna work out really well for them.”
Hemant Taneja Sep 22, 2025 ▶ 1:22:12 General Catalyst CEO, Hemant Taneja: Lessons Scaling GC to $40BN in AUM · 20VC with Harry Stebbings
Nov 6, 2025 positive
Assertion Supported
Stebbings: Lightspeed turned $257M into $1B on Navan for ~4x return
“Lightspeed was two 57 to a billion, so it's just under a four X blended.”
Harry Stebbings Nov 6, 2025 ▶ 17:04 Is a $4.5BN Exit Enough in VC? & Harvey Raises $150M & Why Google is a Buy and Amazon is a Sell · 20VC with Harry Stebbings
Nov 10, 2025 negative
Opinion
Randle: Capital deployment velocity drives promotions at mega funds like General Catalyst
“If you were to say, well, our GC or Lightspeed or some of these mega funds is the strategy investment velocity as a north star. To answer that question, I would have you go talk to the principals, the junior partners and the associates at those firms. You inte…”
Everett Randle Nov 10, 2025 ▶ 1:00:16 Benchmark's GP, Everett Randle on Why Mega Funds Will Not Produce Good Returns · 20VC with Harry Stebbings
Nov 13, 2025 neutral
Prediction Not checkable as stated
Stebbings: VC Winners Will Be Mega-Platforms or Specialized Boutiques
“To me, I think it's like a specialization in leadership that's kind of correlated to actually the winners and losers in venture in the next 10 years, and I think the winners are Walmart, which is your mega platforms, it's your Thrive, it's your Lightspeed, it'…”
Harry Stebbings Nov 13, 2025 ▶ 4:59 Michael Burry Shorts NVIDIA and Palantir & Has Defensibility Died in a World of AI? · 20VC with Harry Stebbings
Nov 13, 2025 neutral
Insight
O'Driscoll: VC Funds Must Choose Between Max Multiple or High Ownership
“Fundamentally, the way they've been able to produce eight and 10 X funds has been in part by, I mean, keeping it at 40, 60, a hundred million dollar funds. I mean, obviously, you know, if you want, it's hard to simultaneously keep your ownership and keep your …”
Rory O'Driscoll Nov 13, 2025 ▶ 1:14:52 Michael Burry Shorts NVIDIA and Palantir & Has Defensibility Died in a World of AI? · 20VC with Harry Stebbings
Dec 18, 2025 positive
Assertion Supported
O'Driscoll: Lightspeed put $1B into Anthropic across two rounds
“In the last 1224 months, Lightspeed put, you know, by all accounts, a billion in two rounds of Entropic.”
Rory O'Driscoll Dec 18, 2025 ▶ 3:21 Will Cursor Kill Figma? Lightspeed Raises $9B & OpenAI’s $1B from Disney & #1 App in App Store · 20VC with Harry Stebbings
Jul 6, 2026 positive
Disclosure
Mignano: Lightspeed's biggest regret was passing on Substack over price
“So one company that I would have loved to invest in a long time ago, which we didn't at Lightspeed, we met them a few times and I think we could never really wrap our head around Kind of price. Also at the time where they fit in the market. Now I think with th…”
Mike Mignano Jul 6, 2026 ▶ 59:14 Why Now is the Time for the App Layer | Why Startups Should be TokenMaxxing | Mike Mignano, USV · 20VC with Harry Stebbings
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 1,200 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.