Wufoo

“My investment on that returned, like, 44 X when, ah, SurveyMonkey bought them”

“Yeah, I think it was maybe, like, 50 X, something like that.”

“And that company appropriately was a no office company. We were all remote all the way back then.”

“One thing people were surprised about with us at WooFoo was like, how much time we spent development wise, On internal tools, actually. It was, like, almost, like, 30 to 40% of, like, development time was, like, us building stuff for ourselves. It's why we wer…”

“It's actually interesting that like, I think the life cycle of people like getting their business online, it's like you start off with like, I need like a presence. It's like, how do I get my stuff out there? And so use like website builders, like by default b…”

“And so for us, we changed the rule to be, like, if you're discussing something for, like, 15 minutes, at that 15 minute mark, just, you gotta stop and go on to whatever the next thing you have to do, like, to get to, like, what you say is default action. And w…”

“And I think we're still in, like, top 10 biggest exits for YC still.”

“18,000 dollars. YC was 18,000 dollars then, and we raised money from two angels, PB and PG, and it was 50,000 dollars each. And that was it.”

“And so that humanizing element made it be like, oh, I can trust this app to be given to my non-technical people. And the roofie support is so good that they're not going to bother me. So WooFoo got easily recommended by technical people all the time.”

“One is that the people building the product, like, got all this awesome feedback on, like, how to improve it. You also have the right sort of feedback loop where it's just like, oh, I'm tired of getting this question. Yeah, exactly. I have to do something abou…”

“For many, many, many years, I think Wufu's returns were still like one of the top returns back for YC as a result.”

“We got over a 100,000 people who went through that demo and gave us emails in that interface prototype.”

“Rufu was a company that only had 10 employees when we got acquired about five and a half years later, and we had done that on purpose, and we had profit sharing.”

“Customer support is actually a good one for improving retention. And it's something I also tell People about in terms of, like, that's a great, like, user experience, and most user experience features, like, a lot of people like to be forward on them, especial…”

“We responded on average seven to 12 minutes.”

“And so in the early days of Wufi, it was like the founders. We were answering all customer support for the first two years.”

“We only raised 118,000 dollars for the whole life of the company. So, so back in 2006 YC was only giving 18,000 dollars, and then we only raised from two angels 50,000 dollars each.”

“So when I founded Wufoo, and we entered that second batch, we also had not written a single line of code. PG had invested us at just the idea stage”

“For Wufoo, we only raised a 118,000 dollars for the whole life of the company, and our returns were over 30,000 percent.”

“Started off with a 100,000 developers subscribed to our blog. We launched it out to them after building up that audience for a year, and that's actually what we applied to YC with.”

“And then our users basically spread our form and software for us as a result. So we never had to hire any salespeople.”