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Hale: Online businesses evolve from web presence to forms to data automation

Kevin Hale · Mike Knoop on Product and Design Processes for Remote Teams with Kevin Hale · Y Combinator · Mar 6, 2019 · at 2:31

Kevin Hale, Y Combinator partner and co-founder of Wufoo, outlines the progression of software needs for online businesses during a discussion with Zapier co-founder Mike Knoop.

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“It's actually interesting that like, I think the life cycle of people like getting their business online, it's like you start off with like, I need like a presence. It's like, how do I get my stuff out there? And so use like website builders, like by default become really big. We didn't realize this when we started, but we understood this later on was that like, oh, then people need to figure out like, how do I collect data from all these people that are coming to us? And so form building, contact forms, et cetera, like all of that became really relevant in surveys. And then the next thing is like, oh, now I have all this new data. What do I do with it? And that's like, Zapier's like the next step. So these are like the three, like stages of every company of like, oh, this is what I need. And they have just giant markets.”

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