Sonal Choksi
10 statements across 1 episodes · 7 bullish · 2 bearish · 1 people on the record · first statement Oct 13, 2017 by Sonal Choksi · across every show →
On the record as a speaker too: Sonal Choksi's record, appearances and statements → this page counts the times other people say the name.
Everything said about Sonal Choksi, oldest first
Oct 13, 2017 negative
Choksi: Trying to engage interactive social communities is a strategic mistake
“I think a lot of people kid themselves into thinking like, oh, we're going to interact with our community and grow it this way and that way, and I actually think that's a real mistake because then you don't prioritize or know where to prioritize your effort be…”
Oct 13, 2017 positive
Choksi: Compelling opinion pieces require at least three turns of nuance
“One of the things I used to do at Wired is we had this, I had this rule of thumb that I learned the hard way on the opinion section that you need to have at least three turns of nuance. Because people, the classic op-ed is like an argument, like, I believe thi…”
Oct 13, 2017 positive
Choksi: Every content effort needs a de facto editor-in-chief
“I think when people take it too far, it becomes crowdsourcing editorial, which is the worst thing ever, which I think you have to have a point of view, which is why I think you need like an editor-in-chief, a de facto editor-in-chief in every content effort, T…”
Oct 13, 2017 positive
Choksi: Editors must keep readers hooked through an article's first third
“And I think that data Literally informed how I think about writing and editing and how I think about being an editor. Because you really pay attention to keeping people hooked for every turn, at least in the first third of a piece before they're committed.”
Oct 13, 2017 neutral
Oct 13, 2017 negative
Choksi: Content strategies fail by getting trapped in the 'dead zone' middle
“We want to be starting the conversation. And if we're not starting the conversation, then we want to be the one adding a lot of really good value to the conversation. What we don't want to do is being the middle where it's noisy, and no one's listening to each…”
Oct 13, 2017 positive
Choksi: Argument pieces must include a nut graph by the third paragraph
“And for argument pieces, I really strongly believe you need an argument nut graph. Like the argument is not conveyed by having a very provocative headline and just assuming people are going to read. And I like to have a rule of thumb that I like the nut graph …”
Oct 13, 2017 positive
Oct 13, 2017 bullish
Choksi: Data-driven narratives are the biggest untapped startup content opportunity
“We always counsel people this, to think about data, and data narratives as a great place to start. It's, A, it's instant differentiation, because you have data that uniquely no one else does, and that makes, it forces you to make sure you're having different t…”
Oct 13, 2017 positive
Choksi: Writer Dan Wang built an audience by targeting Tyler Cowen
“One of the things that he told me is that early on, he sort of got the attention of one influencer, who's Tyler Cohen, and his strategy in his head sort of became, is this a piece that I'm writing that Tyler will pay attention to and read, and he only targeted…”