Choksi: Every content effort needs a de facto editor-in-chief
Sonal Choksi · Content Marketing Tips from Experts at First Round Capital and Andreessen Horowitz · Y Combinator · Oct 13, 2017 · at 29:44
Sonal Choksi, who leads editorial at Andreessen Horowitz (a16z), explains the necessity of having a distinct editorial vision rather than purely crowdsourcing content ideas based on query data.
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“I think when people take it too far, it becomes crowdsourcing editorial, which is the worst thing ever, which I think you have to have a point of view, which is why I think you need like an editor-in-chief, a de facto editor-in-chief in every content effort, To sort of drive that point of view, even if it's taking input.”
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