Choksi: Compare writing to software development when explaining workflows to founders
Sonal Choksi · Content Marketing Tips from Experts at First Round Capital and Andreessen Horowitz · Y Combinator · Oct 13, 2017 · at 37:01
Sonal Choksi (a16z editorial lead) discusses how content creators can protect their time and explain 'maker vs. manager' schedules to startup executives.
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“When you're in the tech industry, drawing parallels between writing, editing, and creative with development, People actually get it then.”
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More from Sonal Choksi
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“I think a lot of people kid themselves into thinking like, oh, we're going to interact with our community and grow it this way and that way, and I actually think that's a real mistake because then you don't prioritize or know where to prioritize your effort be…”
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“Unfortunately for better or worse, especially when it comes to voice medium, you do have to interrupt because people can't listen to one voice for a very long time.”
Choksi: Repurposing the same content across every platform is a mistake
“I think people make the mistake of thinking marketers love this dream of repurposing. I'm gonna repurpose it on every platform, and it's like, actually, no, because what you do, what works on YouTube, what works on SoundCloud, what works on Twitter, what works…”
Choksi: Editors must keep readers hooked through an article's first third
“And I think that data Literally informed how I think about writing and editing and how I think about being an editor. Because you really pay attention to keeping people hooked for every turn, at least in the first third of a piece before they're committed.”
Choksi: Argument pieces must include a nut graph by the third paragraph
“And for argument pieces, I really strongly believe you need an argument nut graph. Like the argument is not conveyed by having a very provocative headline and just assuming people are going to read. And I like to have a rule of thumb that I like the nut graph …”