Choksi: Data-driven narratives are the biggest untapped startup content opportunity
Sonal Choksi · Content Marketing Tips from Experts at First Round Capital and Andreessen Horowitz · Y Combinator · Oct 13, 2017 · at 53:15
Sonal Choksi, editorial partner at Andreessen Horowitz (a16z), outlines effective content marketing strategies for startups on the Y Combinator podcast.
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“We always counsel people this, to think about data, and data narratives as a great place to start. It's, A, it's instant differentiation, because you have data that uniquely no one else does, and that makes, it forces you to make sure you're having different things that you're saying. B, it's At the core of what your business is, if your business is data centered, which frankly every business seems to be, a tech business seems to be this days. And then see, it does influence how you might hire, because the question then becomes, do you start with a data scientist? Did you start with the data type of journalist? The ideal is to find someone who has the skill to find a story, but who can also understand the data. But I think data is a huge untapped opportunity for a lot of content marketers at startups, and that's not being used nearly enough as it should be.”
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“And for argument pieces, I really strongly believe you need an argument nut graph. Like the argument is not conveyed by having a very provocative headline and just assuming people are going to read. And I like to have a rule of thumb that I like the nut graph …”