Eli Schwartz
8 statements across 1 episodes · 2 bullish · 3 bearish · 1 people on the record · first statement Sep 27, 2018 by Eli Schwartz · across every show →
On the record as a speaker too: Eli Schwartz's record, appearances and statements → this page counts the times other people say the name.
Everything said about Eli Schwartz, oldest first
Sep 27, 2018
Schwartz: Many candidates with SEO resumes do not actually understand SEO
“Looking at a resume, I've looked at many resumes of people that have done SEO, and I've discovered they don't really know anything about SEO. They've just done SEO. When you talk to someone that would be good in this seat, And that doesn't even have to be as s…”
Sep 27, 2018 neutral
Schwartz: Google rankings no longer reward raw backlink quantity
“Links are still very important, but they're not important in the sense that they used to be where people measure them by quantity. Like, my competitor has a hundred links to this page, I need a 101 links, and if I get a 101 links, then I will guarantee rank ah…”
Sep 27, 2018 positive
Schwartz: Google Search Console is more accurate than third-party tools
“And my favorite search tool is, is Google Search Console because it, it's from Google. It may or may not be as accurate as can be, but it's probably more accurate than other tools which are sort of projecting what the actual truth is.”
Sep 27, 2018 negative
Schwartz: E-commerce sites need custom cross-linking, not standard plugins
“When it comes to e-commerce, There has to be a good plug-in or something built internally because you're not going to want to have, like, say, a red sweater cross-linked over to, like, a dog leash, right? So, like, that's where a plug-in that sort of, you know…”
Sep 27, 2018
Sep 27, 2018 negative
Sep 27, 2018 positive
Schwartz: Randomizing URL cross-links is an effective SEO strategy
“One thing I found to be very effective for cross-linking is just randomization. So if you randomize your URLs, you make sure that provided your randomization algorithm is correct. Every single URL ends up being cross-linked. So if users click it, great. If the…”