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Schwartz: Passively waiting for organic search traffic can take years

Eli Schwartz · SEO Advice from SurveyMonkey Director of SEO and Growth, Eli Schwartz · Y Combinator · Sep 27, 2018 · at 21:10

Eli Schwartz, Director of SEO and Growth at SurveyMonkey, discusses content distribution tactics for newly published websites.

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“You can't hope for organic. You could wait like years for the organic traffic to show up. You need to be proactive about that.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

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