Schwartz: Google rankings no longer reward raw backlink quantity
Eli Schwartz · SEO Advice from SurveyMonkey Director of SEO and Growth, Eli Schwartz · Y Combinator · Sep 27, 2018 · at 23:19
Eli Schwartz, Director of SEO and Growth at SurveyMonkey, explains how Google's link valuation algorithm has shifted from volume to relevance and quality.
0:00 / 0:19exact quote · 19.7s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“Links are still very important, but they're not important in the sense that they used to be where people measure them by quantity. Like, my competitor has a hundred links to this page, I need a 101 links, and if I get a 101 links, then I will guarantee rank ahead of them. So that doesn't work anymore. What you need are a quality and relevant links, and it could only be a handful of links, and that's all you need.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Eli Schwartz
Schwartz: Amazon is the only e-commerce company doing SEO amazingly
“When it comes to e-commerce, it's really only Amazon that's doing it amazing.”
Schwartz: Randomizing URL cross-links is an effective SEO strategy
“One thing I found to be very effective for cross-linking is just randomization. So if you randomize your URLs, you make sure that provided your randomization algorithm is correct. Every single URL ends up being cross-linked. So if users click it, great. If the…”
Schwartz: Google struggles to understand and rank JavaScript in real time
“So Google, as much as they say they're really good at understanding and ranking JavaScript, They're not because in real time when they're looking for your content, you are handicapping yourself by not having just raw text words on the page.”
Schwartz: Enterprise software will probably never be bought on mobile
“There are many, many products that are probably never going to be bought on mobile. Like probably no one's going to buy enterprise software on, on a mobile device.”