Asking users if they like a product invites polite false positives
Lindsay Allard · She Thought Her Product Was Obvious - Then Watched 10 Strangers Struggle · Oct 12, 2021 · at 6:36
Playbook UX co-founder Lindsay Allard explains why early-stage user research must avoid leading questions or premature product demonstrations.
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“You're not like, hey, here's a product. Do you like it? Because then when you ask that question, it leads people to say, yeah, okay. They don't want to hurt your feelings, right? They don't want to say, no, I hate it. So you want to understand, like, is this actually a problem they're having?”
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