user research

“I always recommend if, you know, maybe have someone who isn't involved, If it's your baby, you're like, oh my gosh, like, I really want them to like this. So having someone who's a little bit detached is always good”

“You're not like, hey, here's a product. Do you like it? Because then when you ask that question, it leads people to say, yeah, okay. They don't want to hurt your feelings, right? They don't want to say, no, I hate it. So you want to understand, like, is this a…”

“You could ask an open-ended question that's like, you know, what do you like about this product? All right, that's leading, right? Because you're already leading them to say that they like something about the product. They might not like anything about it. So …”