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“We had, for example, portions of our app get rejected because of requirements that were coming through from the main team's engineering team to the store validation team that would like literally just in conflict with one another.”

“To give you an idea of that, our first app was probably about a month or so of verification backwards and forwards. The last app was on the order of like two days. I think there were two minor things they came back with. We fixed them and resubmitted and we we…”

“We've certainly had a lot of interest, a lot of installations, pretty good uptake from that perspective, lower conversions, I think, than we expected.”

“We've got a few apps that we've built. One of them never made it to the actual store itself. We went through the entire process, the verifications, there were a few bugs that were raised. We addressed all of those things, et cetera. And at the end of it, Micro…”

“We had an incident about a week ago or so where Microsoft have launched a free app, a portion of which competes with an element of our application.”

“One of the things we've found, for example, is that users are quite surprised that there's a pricing involved for the purchase of our apps. We've had a number of customers or a number of feedback items, shall we say, from users who've been quite surprised that…”