Gisenau: Teams users mistakenly expect marketplace apps to be free
Hilton Gisenau · Microsoft Launched a Free App That Competes With Ours · Mar 26, 2021 · at 14:16
Hilton Gisenau, CEO of Teams app developer ChitChattr, discusses user friction and monetization challenges within Microsoft's app ecosystem.
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“One of the things we've found, for example, is that users are quite surprised that there's a pricing involved for the purchase of our apps. We've had a number of customers or a number of feedback items, shall we say, from users who've been quite surprised that, you know, that they're having to pay for whatever this thing is... Effectively just having users understand that your app has come from a third party marketplace and that it's not native to teams and that yes, you know, they need to pay because This is something that's been bolted on and isn't part of the native Microsoft cloud licensing been has been a challenge.”
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