The Ledger
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Elkaim: High-value Facebook ads generate viral shares and social proof
“What we found to be really helpful, especially on Facebook is thinking about the ad in and of itself as providing immense value to the newsfeed. So even if people don't register or click on the ad or for the register for the webinar, the ad itself is valuable.…”
Elkaim: YouTube does not charge for ad clicks under 30 seconds
“And then right there in the first five to 10 seconds, I'm making that call to action because we know if we can get people to click off the video before 30 seconds, you don't actually pay for the click on YouTube.”
Elkaim: Webinar funnel generates $16-$20 per lead against $4-$6 CAC
“So with this funnel, our value per lead, you know, and obviously it would fluctuate, but, you know, we had weeks where it was, you know, anywhere from, let's say on average, 16 to 20 dollars, 10 day value per lead. So this is, you know, for every person who op…”
Elkaim: Evergreen webinar converts about 5% of attendees into purchasers
“So the, right now the conversions, I would say on the evergreen are converting at about five percent. So if we have a hundred people on the webinar, we get about five people to purchase the products.”
Elkaim: Upsell flow split test added $30 to average cart value
“And that simple split test, we had 30 dollars, the average card value, just by changing or implementing this test where we basically found this new upsell flow to be a much better A fit for the products.”
Elkaim: Initial Total Wellness Cleanse Webinar Converted at Roughly 15%
“The first time we did the webinar, I think we had conversions on the webinar of about 15%.”
Elkaim: Total Wellness Cleanse Scaled to $70k–$80k Monthly Ad Spend
“It would vary anywhere from about you know, kind of starting off, we do about, it's about 500 dollars a day and wrapping it up to, I think we had to spend probably at our max, probably about seven to 80,000 a month.”
Elkaim: Total Wellness Cleanse sells for $147 on webinars versus $297 retail
“So the webinar sale price is one 47. So we basically give people a significant discount on the webinar from the regular, you know, two 97 price points.”