Health entrepreneur Yuri Elkaim breaks down the lead unit economics of his automated sales funnel to Nathan Latka.
0:00 / 0:28exact quote · 28.5s
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“So with this funnel, our value per lead, you know, and obviously it would fluctuate, but, you know, we had weeks where it was, you know, anywhere from, let's say on average, 16 to 20 dollars, 10 day value per lead. So this is, you know, for every person who opts into this or registers the webinar, not even people who buy, but just opt in, they're valued at, you know, 16 to 20 dollars. And Our cost on those leads was, you know, maybe hovering between, let's say, four to six dollars, depending on the week.”
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More from Yuri Elkaim
Insight
Elkaim: High-value Facebook ads generate viral shares and social proof
“What we found to be really helpful, especially on Facebook is thinking about the ad in and of itself as providing immense value to the newsfeed. So even if people don't register or click on the ad or for the register for the webinar, the ad itself is valuable.…”
Yuri ElkaimSep 22, 2016▶ 5:39EP 425: $300k Webinar Sales Funnel Like You've Never Seen with Yuri Elkhaim
AssertionContradicted
Elkaim: YouTube does not charge for ad clicks under 30 seconds
“And then right there in the first five to 10 seconds, I'm making that call to action because we know if we can get people to click off the video before 30 seconds, you don't actually pay for the click on YouTube.”
Yuri ElkaimSep 22, 2016▶ 16:44EP 425: $300k Webinar Sales Funnel Like You've Never Seen with Yuri Elkhaim
AssertionNot checkable as stated
Elkaim: Evergreen webinar converts about 5% of attendees into purchasers
“So the, right now the conversions, I would say on the evergreen are converting at about five percent. So if we have a hundred people on the webinar, we get about five people to purchase the products.”
Yuri ElkaimSep 22, 2016▶ 10:46EP 425: $300k Webinar Sales Funnel Like You've Never Seen with Yuri Elkhaim
AssertionNot checkable as stated
Elkaim: Upsell flow split test added $30 to average cart value
“And that simple split test, we had 30 dollars, the average card value, just by changing or implementing this test where we basically found this new upsell flow to be a much better A fit for the products.”
Yuri ElkaimSep 22, 2016▶ 12:00EP 425: $300k Webinar Sales Funnel Like You've Never Seen with Yuri Elkhaim
AssertionNot checkable as stated
Elkaim: Initial Total Wellness Cleanse Webinar Converted at Roughly 15%
“The first time we did the webinar, I think we had conversions on the webinar of about 15%.”
Yuri ElkaimSep 22, 2016▶ 4:14EP 425: $300k Webinar Sales Funnel Like You've Never Seen with Yuri Elkhaim
Disclosure
Elkaim: Total Wellness Cleanse Scaled to $70k–$80k Monthly Ad Spend
“It would vary anywhere from about you know, kind of starting off, we do about, it's about 500 dollars a day and wrapping it up to, I think we had to spend probably at our max, probably about seven to 80,000 a month.”
Yuri ElkaimSep 22, 2016▶ 4:41EP 425: $300k Webinar Sales Funnel Like You've Never Seen with Yuri Elkhaim
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