The Ledger
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Edtech startups face massive upfront compliance investments before selling early licenses
“Even if you want to sell like five pieces of license for school, you have to be compliant in all of them. Otherwise you can't sell. So there are significant investments that are needed to be able to comply with those regulations in terms of product processes a…”
Yellowdig partners with Barnes & Noble for nationwide university distribution
“We are a bonds and rebels partner. So we are pretty much in all over the country.”
Direct-to-consumer sales represent roughly 20% of Yellowdig's total revenue
“Direct to consumer is a new business model for us. We launched it in the beginning of 2020. So that's a segment which is growing for us right now. We expect that to grow rapidly in this year. But right now I would say it's about 20% of our revenue.”
Yellowdig prices its software at $12.95 per student per course
“So for one student to take, use Yellowdig in one course is 12 dollars and 95 cents.”
Yellowdig had around 200,000 students on its platform last year
“So right last year we had about 200,000 students who used our platform in a variety of ways.”
Yellowdig's largest customer generates over $300,000 in annual revenue
“Our largest customer, I think, you know, over 300,000 dollars per year.”
Universities require one to two years of trial data for enterprise licenses
“Typically what we find is that when school starts with our, you know, using our technology, let's say in a few courses, it takes them about one to two years to be able to get enough data. To buy an enterprise license.”
Roy: Yellowdig aims to raise $10M to $20M in Series B
“I think maybe in the, you know, 10 plus 1,000,010 to 20 in that range.”
Roy: Yellowdig has grown close to 100% annually since 2020
“If we look at, yeah, it was close to a hundred percent. I won't know. I don't know whether it's a hundred percent exactly what he had close to that number.”