Direct-to-consumer sales represent roughly 20% of Yellowdig's total revenue
Shaunak Roy · Edtech SaaS Breaks $4m, Looking at $10m Series B Next · Feb 19, 2022 · at 2:19
Shanak Roy, founder and CEO of Yellowdig, breaks down the company's revenue split between institutional enterprise sales and direct-to-consumer student purchases.
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“Direct to consumer is a new business model for us. We launched it in the beginning of 2020. So that's a segment which is growing for us right now. We expect that to grow rapidly in this year. But right now I would say it's about 20% of our revenue.”
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