Insight certainty 4/5 debate potential 1/5

Universities require one to two years of trial data for enterprise licenses

Shaunak Roy · Edtech SaaS Breaks $4m, Looking at $10m Series B Next · Feb 19, 2022 · at 13:29

Shanak Roy, founder and CEO of EdTech platform Yellowdig, explains his enterprise land-and-expand sales cycle.

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“Typically what we find is that when school starts with our, you know, using our technology, let's say in a few courses, it takes them about one to two years to be able to get enough data. To buy an enterprise license.”

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More from Shaunak Roy

Insight
Edtech startups face massive upfront compliance investments before selling early licenses
“Even if you want to sell like five pieces of license for school, you have to be compliant in all of them. Otherwise you can't sell. So there are significant investments that are needed to be able to comply with those regulations in terms of product processes a…”
Shaunak Roy Feb 19, 2022 ▶ 8:42 Edtech SaaS Breaks $4m, Looking at $10m Series B Next
Assertion Supported
Yellowdig partners with Barnes & Noble for nationwide university distribution
“We are a bonds and rebels partner. So we are pretty much in all over the country.”
Shaunak Roy Feb 19, 2022 ▶ 1:54 Edtech SaaS Breaks $4m, Looking at $10m Series B Next
Disclosure
Direct-to-consumer sales represent roughly 20% of Yellowdig's total revenue
“Direct to consumer is a new business model for us. We launched it in the beginning of 2020. So that's a segment which is growing for us right now. We expect that to grow rapidly in this year. But right now I would say it's about 20% of our revenue.”
Shaunak Roy Feb 19, 2022 ▶ 2:19 Edtech SaaS Breaks $4m, Looking at $10m Series B Next
Assertion Supported
Yellowdig prices its software at $12.95 per student per course
“So for one student to take, use Yellowdig in one course is 12 dollars and 95 cents.”
Shaunak Roy Feb 19, 2022 ▶ 3:04 Edtech SaaS Breaks $4m, Looking at $10m Series B Next
Assertion Not checkable as stated
Yellowdig has expanded to over 130 university customers
“We have over a 130 universities now.”
Shaunak Roy Feb 19, 2022 ▶ 3:56 Edtech SaaS Breaks $4m, Looking at $10m Series B Next
Assertion Not checkable as stated
Yellowdig had around 200,000 students on its platform last year
“So right last year we had about 200,000 students who used our platform in a variety of ways.”
Shaunak Roy Feb 19, 2022 ▶ 4:35 Edtech SaaS Breaks $4m, Looking at $10m Series B Next
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