The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 11 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Insight
Macia: Growth Is the Best Barrier to Entry in Tech
“As long as we are in the tech business, we know that the best A barrier to entry to our competitors is growth. So we need to grow very, very fast. And the only way to grow very, very fast is having capital.”
Oscar Macia May 12, 2018 ▶ 7:53 1022 How This Barcelona Sales Tool Grew 2x YoY, Raised $16m, Charging $200/Seat
Insight
Macia: Outbound sales outperforms online marketing for vertical targeting and feedback
“Now we are putting more resources on, on Advant, because it's a way to be more strategic in sales, because this way we can target better with the industries where we are more strong, and the good thing here is that we get a lot of feedback, because we can actu…”
Oscar Macia May 12, 2018 ▶ 9:50 1022 How This Barcelona Sales Tool Grew 2x YoY, Raised $16m, Charging $200/Seat
Assertion Contradicted
Macia: Force Manager is Doubling Staff and Revenue Annually
“Well, basically we are doubling our staff and our business every year.”
Oscar Macia May 12, 2018 ▶ 2:15 1022 How This Barcelona Sales Tool Grew 2x YoY, Raised $16m, Charging $200/Seat
Disclosure
Macia: Force Manager customers average 20-30 reps and $2,000 monthly
“Yeah, I would say it's around a 20, 30 sales reps. Well, that's probably around a two, 2000 dollars per month.”
Oscar Macia May 12, 2018 ▶ 4:53 1022 How This Barcelona Sales Tool Grew 2x YoY, Raised $16m, Charging $200/Seat
Assertion Not checkable as stated
Force Manager Spends 80% of Monthly Budget on Sales and Marketing
“Right now I would say that 80% of our expenditure every month, it's going to market it in sales and other related activities to market in sales.”
Oscar Macia May 12, 2018 ▶ 8:31 1022 How This Barcelona Sales Tool Grew 2x YoY, Raised $16m, Charging $200/Seat
Assertion Not checkable as stated
Macia: ForceManager CAC is $3k for mid-market, $8k-$10k for enterprise
“In mid-market, it's around a three, three K per customer. And in, in big market, the big corporations, it's about eight to 10 K.”
Oscar Macia May 12, 2018 ▶ 11:54 1022 How This Barcelona Sales Tool Grew 2x YoY, Raised $16m, Charging $200/Seat
Assertion Not checkable as stated
Macia: ForceManager CAC payback period is 8 to 10 months
“And basically it's between eight to 10 months.”
Oscar Macia May 12, 2018 ▶ 13:06 1022 How This Barcelona Sales Tool Grew 2x YoY, Raised $16m, Charging $200/Seat
Assertion Not checkable as stated
Macia: Force Manager maintains net negative monthly revenue churn of -0.5%
“The figures I was telling you was a gross turn. The net turn is negative. -0.5%.”
Oscar Macia May 12, 2018 ▶ 14:48 1022 How This Barcelona Sales Tool Grew 2x YoY, Raised $16m, Charging $200/Seat
Disclosure
Force Manager Has 700 Customers With Deployments Up to 3,000 Seats
“We have around 700 customers. Right now, paying customers, and they used to be, you know, around between 23,000 sales reps. 3000 sales reps is the biggest one that we have right now.”
Oscar Macia May 12, 2018 ▶ 15:14 1022 How This Barcelona Sales Tool Grew 2x YoY, Raised $16m, Charging $200/Seat
Disclosure
Macia: Hertz Uses Force Manager for B2B Client Acquisition and Sales Tracking
“In this case, we help them to get a new customers on board and running through campaigns. And track everything on the process and have a full trackability on how these campaigns are going, or basically managing their sales teams like you do with your.”
Oscar Macia May 12, 2018 ▶ 3:41 1022 How This Barcelona Sales Tool Grew 2x YoY, Raised $16m, Charging $200/Seat
Prediction Not checkable as stated
Macia doubts Force Manager will break $20M ARR this year
“Well, I don't think so. We will try. It's going to be hard.”
Oscar Macia May 12, 2018 ▶ 15:51 1022 How This Barcelona Sales Tool Grew 2x YoY, Raised $16m, Charging $200/Seat
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