Disclosure certainty 4/5 debate potential 1/5

Macia: Hertz Uses Force Manager for B2B Client Acquisition and Sales Tracking

Oscar Macia · 1022 How This Barcelona Sales Tool Grew 2x YoY, Raised $16m, Charging $200/Seat · May 12, 2018 · at 3:41

Oscar Macia, co-founder and CEO of mobile CRM Force Manager, explains how car rental company Hertz uses Force Manager for its enterprise B2B sales team.

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“In this case, we help them to get a new customers on board and running through campaigns. And track everything on the process and have a full trackability on how these campaigns are going, or basically managing their sales teams like you do with your.”

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Insight
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Insight
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Assertion Contradicted
Macia: Force Manager is Doubling Staff and Revenue Annually
“Well, basically we are doubling our staff and our business every year.”
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Disclosure
Macia: Force Manager customers average 20-30 reps and $2,000 monthly
“Yeah, I would say it's around a 20, 30 sales reps. Well, that's probably around a two, 2000 dollars per month.”
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Assertion Not checkable as stated
Force Manager Spends 80% of Monthly Budget on Sales and Marketing
“Right now I would say that 80% of our expenditure every month, it's going to market it in sales and other related activities to market in sales.”
Oscar Macia May 12, 2018 ▶ 8:31 1022 How This Barcelona Sales Tool Grew 2x YoY, Raised $16m, Charging $200/Seat
Assertion Not checkable as stated
Macia: ForceManager CAC is $3k for mid-market, $8k-$10k for enterprise
“In mid-market, it's around a three, three K per customer. And in, in big market, the big corporations, it's about eight to 10 K.”
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