Macia: Outbound sales outperforms online marketing for vertical targeting and feedback
Oscar Macia · 1022 How This Barcelona Sales Tool Grew 2x YoY, Raised $16m, Charging $200/Seat · May 12, 2018 · at 9:50
Oscar Macia, CEO of Force Manager, contrasts outbound sales development against online marketing channels like Facebook and Google AdWords.
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“Now we are putting more resources on, on Advant, because it's a way to be more strategic in sales, because this way we can target better with the industries where we are more strong, and the good thing here is that we get a lot of feedback, because we can actually talk with our prospects. It's basically a thing that you cannot do when you are doing basically, you know online marketing most of the times.”
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