Insight certainty 4/5 debate potential 3/5

Macia: Growth Is the Best Barrier to Entry in Tech

Oscar Macia · 1022 How This Barcelona Sales Tool Grew 2x YoY, Raised $16m, Charging $200/Seat · May 12, 2018 · at 7:53

Force Manager co-founder and CEO Oscar Macia explains why the CRM company chose to raise venture capital rather than bootstrap.

0:00 / 0:12exact quote · 12.3s
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“As long as we are in the tech business, we know that the best A barrier to entry to our competitors is growth. So we need to grow very, very fast. And the only way to grow very, very fast is having capital.”

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More from Oscar Macia

Insight
Macia: Outbound sales outperforms online marketing for vertical targeting and feedback
“Now we are putting more resources on, on Advant, because it's a way to be more strategic in sales, because this way we can target better with the industries where we are more strong, and the good thing here is that we get a lot of feedback, because we can actu…”
Oscar Macia May 12, 2018 ▶ 9:50 1022 How This Barcelona Sales Tool Grew 2x YoY, Raised $16m, Charging $200/Seat
Assertion Contradicted
Macia: Force Manager is Doubling Staff and Revenue Annually
“Well, basically we are doubling our staff and our business every year.”
Oscar Macia May 12, 2018 ▶ 2:15 1022 How This Barcelona Sales Tool Grew 2x YoY, Raised $16m, Charging $200/Seat
Disclosure
Macia: Force Manager customers average 20-30 reps and $2,000 monthly
“Yeah, I would say it's around a 20, 30 sales reps. Well, that's probably around a two, 2000 dollars per month.”
Oscar Macia May 12, 2018 ▶ 4:53 1022 How This Barcelona Sales Tool Grew 2x YoY, Raised $16m, Charging $200/Seat
Assertion Not checkable as stated
Force Manager Spends 80% of Monthly Budget on Sales and Marketing
“Right now I would say that 80% of our expenditure every month, it's going to market it in sales and other related activities to market in sales.”
Oscar Macia May 12, 2018 ▶ 8:31 1022 How This Barcelona Sales Tool Grew 2x YoY, Raised $16m, Charging $200/Seat
Assertion Not checkable as stated
Macia: ForceManager CAC is $3k for mid-market, $8k-$10k for enterprise
“In mid-market, it's around a three, three K per customer. And in, in big market, the big corporations, it's about eight to 10 K.”
Oscar Macia May 12, 2018 ▶ 11:54 1022 How This Barcelona Sales Tool Grew 2x YoY, Raised $16m, Charging $200/Seat
Assertion Not checkable as stated
Macia: ForceManager CAC payback period is 8 to 10 months
“And basically it's between eight to 10 months.”
Oscar Macia May 12, 2018 ▶ 13:06 1022 How This Barcelona Sales Tool Grew 2x YoY, Raised $16m, Charging $200/Seat
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