Oscar Macia is the co-founder and CEO of mobile CRM company Force Manager, discussing company scale with host Nathan Latka.
0:00 / 0:12exact quote · 12.0s
720p mp4 · rendered on demand · StarZero watermark
“We have around 700 customers. Right now, paying customers, and they used to be, you know, around between 23,000 sales reps. 3000 sales reps is the biggest one that we have right now.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
More from Oscar Macia
Insight
Macia: Growth Is the Best Barrier to Entry in Tech
“As long as we are in the tech business, we know that the best A barrier to entry to our competitors is growth. So we need to grow very, very fast. And the only way to grow very, very fast is having capital.”
Oscar MaciaMay 12, 2018▶ 7:531022 How This Barcelona Sales Tool Grew 2x YoY, Raised $16m, Charging $200/Seat
Insight
Macia: Outbound sales outperforms online marketing for vertical targeting and feedback
“Now we are putting more resources on, on Advant, because it's a way to be more strategic in sales, because this way we can target better with the industries where we are more strong, and the good thing here is that we get a lot of feedback, because we can actu…”
Oscar MaciaMay 12, 2018▶ 9:501022 How This Barcelona Sales Tool Grew 2x YoY, Raised $16m, Charging $200/Seat
AssertionContradicted
Macia: Force Manager is Doubling Staff and Revenue Annually
“Well, basically we are doubling our staff and our business every year.”
Oscar MaciaMay 12, 2018▶ 2:151022 How This Barcelona Sales Tool Grew 2x YoY, Raised $16m, Charging $200/Seat
Disclosure
Macia: Force Manager customers average 20-30 reps and $2,000 monthly
“Yeah, I would say it's around a 20, 30 sales reps. Well, that's probably around a two, 2000 dollars per month.”
Oscar MaciaMay 12, 2018▶ 4:531022 How This Barcelona Sales Tool Grew 2x YoY, Raised $16m, Charging $200/Seat
AssertionNot checkable as stated
Force Manager Spends 80% of Monthly Budget on Sales and Marketing
“Right now I would say that 80% of our expenditure every month, it's going to market it in sales and other related activities to market in sales.”
Oscar MaciaMay 12, 2018▶ 8:311022 How This Barcelona Sales Tool Grew 2x YoY, Raised $16m, Charging $200/Seat
AssertionNot checkable as stated
Macia: ForceManager CAC is $3k for mid-market, $8k-$10k for enterprise
“In mid-market, it's around a three, three K per customer. And in, in big market, the big corporations, it's about eight to 10 K.”
Oscar MaciaMay 12, 2018▶ 11:541022 How This Barcelona Sales Tool Grew 2x YoY, Raised $16m, Charging $200/Seat
Made with StarZero
Turn any episode into a week of clips.
This entire site, over 2,600 episodes transcribed, diarized, checked and made playable,
runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the
moments worth sharing, cuts them, captions them, and reframes them for every feed.
We use essential cookies to make the site work. With your permission we
also use analytics cookies (Google Analytics and Mixpanel) to understand
usage and improve StarZero. See our Cookie Policy.