The Ledger

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Disclosure
Rasheta: iStabilizer walked away four times during Walmart retail renegotiations
“So there were three or four times when they, when I would, when I told them, okay, the deal's over. We don't want to be in Walmart. And then a day would go by and then they would come back and renegotiate. That happened four different times.”
Noah Rasheta Sep 12, 2016 ▶ 4:11 Ep 415: Phone Accessory Company Hits $2.5M Revenue 2015 with Noah Rasheta of iStabilizer
Disclosure
Rasheta would sell up to 40% of iStabilizer for $500,000
“I don't, I'd be pretty flexible though. I'm, I, I'm guessing somewhere in the 30 to 40 range.”
Noah Rasheta Sep 12, 2016 ▶ 15:42 Ep 415: Phone Accessory Company Hits $2.5M Revenue 2015 with Noah Rasheta of iStabilizer
Disclosure
Rasheta: iStabilizer reaches 600,000 to 700,000 customers across all channels
“Close to six or 700,000.”
Noah Rasheta Sep 12, 2016 ▶ 12:45 Ep 415: Phone Accessory Company Hits $2.5M Revenue 2015 with Noah Rasheta of iStabilizer
Disclosure
Rasheta: iStabilizer website buyers average three lifetime orders
“So on our website, it takes a customer an average of three to four days before they buy it. They've been browsing three to four days, then they'll buy their first order, and then they'll end up placing an average of three orders over their lifetime.”
Noah Rasheta Sep 12, 2016 ▶ 13:03 Ep 415: Phone Accessory Company Hits $2.5M Revenue 2015 with Noah Rasheta of iStabilizer
Disclosure
Rasheta declined an AT&T order for 2,300 stores over capital constraints
“So someone like AT&T comes and says, we want the gimbal. I have to say no at this point, because I don't have the capital to manufacture the volume that they would require. Cause they have 2300 stores. So to produce that much inventory, I just don't have the c…”
Noah Rasheta Sep 12, 2016 ▶ 14:32 Ep 415: Phone Accessory Company Hits $2.5M Revenue 2015 with Noah Rasheta of iStabilizer
Disclosure
Rasheta: iStabilizer is selling products in Walmart stores again
“Since then we've gone back to Walmart, so we're selling in Walmart again.”
Noah Rasheta Sep 12, 2016 ▶ 2:37 Ep 415: Phone Accessory Company Hits $2.5M Revenue 2015 with Noah Rasheta of iStabilizer
Disclosure
Rasheta: iStabilizer downsized its team from five people to three
“We have actually decreased our, let's see, last time we spoke, we had five. Now I have three.”
Noah Rasheta Sep 12, 2016 ▶ 11:12 Ep 415: Phone Accessory Company Hits $2.5M Revenue 2015 with Noah Rasheta of iStabilizer
Disclosure
Noah Rasheta: iStabilizer has close to 50,000 direct consumers
“I want to say close to 50,000.”
Noah Rasheta Sep 12, 2016 ▶ 12:25 Ep 415: Phone Accessory Company Hits $2.5M Revenue 2015 with Noah Rasheta of iStabilizer
Disclosure
Rasheta: iStabilizer first-purchase average order value is $45
“On the first purchase, it's an average of 45 dollars.”
Noah Rasheta Sep 12, 2016 ▶ 13:27 Ep 415: Phone Accessory Company Hits $2.5M Revenue 2015 with Noah Rasheta of iStabilizer
Disclosure
Rasheta: iStabilizer is entirely self-funded
“Yeah, it's been totally self-funded and that's honestly been the hardest part of all of it. Trying to maintain that growth, doing self-funding all of it.”
Noah Rasheta Sep 12, 2016 ▶ 14:00 Ep 415: Phone Accessory Company Hits $2.5M Revenue 2015 with Noah Rasheta of iStabilizer
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