The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

5statements match

1resolved → 0open claims → 1supported → 0contradicted →

why aren't all 5 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Not checkable as stated

Booth: Tango Zebra faked client mock-ups for early trade press traction

“We had a situation in, I think it's probably late 1909 or early 2000 where we were trying to raise some profile, and we couldn't raise any profile, and I ended up having a conversation with somebody who was a journalist and I let slip a load of stuff that was …”

James Booth Oct 15, 2017 ▶ 10:54 813: AdTech: Scoota Raised $10m, $5m in Revenues, Looking at US Expansion for Programmatic Ad Platform

Assertion Supported

Booth: Scoota has raised about £12M to date

“Today, we've raised about twelve million pounds.”

James Booth Oct 15, 2017 ▶ 7:07 813: AdTech: Scoota Raised $10m, $5m in Revenues, Looking at US Expansion for Programmatic Ad Platform

Assertion Not checkable as stated

Booth: Scoota generated £3.5M in self-serve revenue in 2016

“We did three and a half million.”

James Booth Oct 15, 2017 ▶ 14:50 813: AdTech: Scoota Raised $10m, $5m in Revenues, Looking at US Expansion for Programmatic Ad Platform

Assertion Not checkable as stated

Booth: Scoota processed ~£10M in total media spend in 2016

“So the way it works was we had about ten million pounds put through the platforming technical media spend. Some of that was managed service and some of it was self-serve.”

James Booth Oct 15, 2017 ▶ 16:01 813: AdTech: Scoota Raised $10m, $5m in Revenues, Looking at US Expansion for Programmatic Ad Platform

Assertion Not checkable as stated

Booth: Scoota has roughly 20 to 40 direct paying agency accounts

“Oh, it's probably in the 20 or 30. You know, maybe, maybe 40, but it's a, you know, it's a much, much smaller number because each of those agency clients have a, you know, they have a”

James Booth Oct 15, 2017 ▶ 13:34 813: AdTech: Scoota Raised $10m, $5m in Revenues, Looking at US Expansion for Programmatic Ad Platform

The Ledger

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