The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 12 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Opinion
Brennan: Startups without positive EBITDA cannot be truly valued
“Really there's, you know, you can play value metrics all you want, and unless you have EBITDA, you don't really have anything that you can truly value off of.”
David Brennan Dec 4, 2022 ▶ 9:33 How he grew 400% by acquiring his smaller $450k ARR competitor without using cash
Assertion Not checkable as stated
Brennan: Safety Evolution has 155 customers and ~$650k ARR
“Currently we've got a 155 companies. We're at about 650 in annual reoccurring revenue.”
David Brennan Dec 4, 2022 ▶ 5:25 How he grew 400% by acquiring his smaller $450k ARR competitor without using cash
Assertion Not checkable as stated
Brennan: Safety Evolution's largest closed customer pays $55k annually
“Closed customer is, is 55,000.”
David Brennan Dec 4, 2022 ▶ 6:16 How he grew 400% by acquiring his smaller $450k ARR competitor without using cash
Assertion Not checkable as stated
Brennan: $20k–$40k deals comprise ~80% of Safety Evolution's pipeline
“Those companies that are, we'll say contract value anywhere between 20 and 40,000 a year. They pretty much make up about 80% of our pipeline now.”
David Brennan Dec 4, 2022 ▶ 6:50 How he grew 400% by acquiring his smaller $450k ARR competitor without using cash
Disclosure
Brennan: Safety Evolution acquired Safety Tech in a no-cash share deal
“We just did a share deal with them. And so there was no cash involved.”
David Brennan Dec 4, 2022 ▶ 9:10 How he grew 400% by acquiring his smaller $450k ARR competitor without using cash
Disclosure
Brennan: Safety Evolution traded 40% equity to acquire competitor Safety Tech
“So we just said, we'll give you 40% of safety evolution, and this is what the deal is.”
David Brennan Dec 4, 2022 ▶ 9:51 How he grew 400% by acquiring his smaller $450k ARR competitor without using cash
Assertion Not checkable as stated
Brennan: Safety Tech had $450,000 in ARR when acquired
“Sorry. Their AR was four 50.”
David Brennan Dec 4, 2022 ▶ 10:06 How he grew 400% by acquiring his smaller $450k ARR competitor without using cash
Disclosure
Brennan: Safety Evolution added multiple VCs to cap table via Safety Tech deal
“We got multiple VCs on our cap table now because when we bought safety tech, we got VCs.”
David Brennan Dec 4, 2022 ▶ 13:28 How he grew 400% by acquiring his smaller $450k ARR competitor without using cash
Disclosure
Brennan: Safety Evolution burns $20k monthly, offset by grants
“Right now, we're actually a little burning a little. About 20 grand a month under, but we get that back on grants and stuff like that.”
David Brennan Dec 4, 2022 ▶ 14:07 How he grew 400% by acquiring his smaller $450k ARR competitor without using cash
Disclosure
Brennan: Safety Evolution targets contractors with 500 to 1,000 employees
“Our ideal customer profile is oil and gas service and construction contractors, so we focus in on that 500 to a thousand employee range”
David Brennan Dec 4, 2022 ▶ 1:32 How he grew 400% by acquiring his smaller $450k ARR competitor without using cash
Assertion Not checkable as stated
Brennan: Safety Evolution averages $400/month per customer
“So right now our average monthly is about four, 400 dollars.”
David Brennan Dec 4, 2022 ▶ 4:27 How he grew 400% by acquiring his smaller $450k ARR competitor without using cash
Disclosure
Brennan: Safety Evolution has raised $90k in dilutive capital
“I think we're like safety evolutions raised like 90 K. In dilutive.”
David Brennan Dec 4, 2022 ▶ 11:34 How he grew 400% by acquiring his smaller $450k ARR competitor without using cash
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