The Ledger
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LeadGenius maintains a 10:1 LTV to CAC ratio
“LTV to CAC right now is about 10. So we are getting a pretty good return on investment.”
Open sales roles predict company purchasing frequency for sales products
“Information about the number of sales positions that are open at a company, which is a predictor of how often companies will buy sales products.”
LeadGenius achieves net negative revenue churn every month
“Yeah, that's correct. That's roughly right on the gross level. On a net level, we're posting negative churn every month.”
Anand Kulkarni uses open sales positions to predict who buys sales tools
“The number of sales positions that are open at a company, which is a predictor of how often companies will buy sales products.”
Founders should ignore valuation as a scorecard and focus on business fundamentals
“I think that the companies that I would advise, I would tell them to worry a little less about the total valuation as a scorecard because it's not a scorecard. Worry more about fundamentals. Think about what that partner's bringing to the table and then decide…”
LeadGenius charges from $2K to $1M per month per customer
“So we generally charge between 2000 a month all the way up to our biggest customers who give us up to a million a month.”
LeadGenius reached around $8M annual revenue in 2015
“2015, we got up to just about eight million a year.”
LeadGenius averages close to $40K ACV per enterprise customer
“Right now it's close to 40,000 dollars per user.”
LeadGenius fully loaded customer acquisition cost is around $15,000
“If you bundle in full sales and marketing costs fully loaded, I'd say it's closer to 15.”
LeadGenius employs 50 local staff and 500 global data researchers
“So we've got 50 folks locally, just shy of 50, plus a crowd of about 500 people around the world who are helping us with data acquisition.”
LeadGenius has raised $8M total, including a $6M Series A
“So we've raised total about eight million dollars. The last round was six million dollars from of course all of our existing investors plus Sierra Ventures who led the round.”
LeadGenius charges between $2,000 and $1,000,000 per month per customer
“So we generally charge between 2000 a month all the way up to our biggest customers who give us up to a million a month.”
LeadGenius reached approximately $8 million in revenue in 2015
“2015, we got up to just about eight million a year.”
LeadGenius's average revenue per customer is roughly $40,000 annually
“Right now it's close to 40,000 dollars per user. That's annually.”
LeadGenius's fully loaded CAC is closer to $15,000 per customer
“If you bundle in full sales and marketing costs fully loaded, I'd say it's closer to 15.”
Kulkarni: LeadGenius achieves net negative revenue churn every month
“That's roughly right on the gross level. On a net level, we're posting negative churn every month.”
LeadGenius generated roughly $700,000 in monthly recurring revenue in early 2016
“Let's see, we are probably close to about 700 and change. I want to double check that number first.”
Kulkarni: LeadGenius operates with 50 local staff and 500 global workers
“We've got 50 folks locally, just shy of 50, plus a crowd of about 500 people around the world who are helping us with the acquisition.”
Anand Kulkarni says keyboard shortcuts are essential for managing a large organization
“Being quick and effective using keyboard shortcuts and blasting through a lot of communication is one of the best ways to manage a large organization.”
LeadGenius serves over 200 enterprise customers
“We serve enterprise customers and that segment we're looking at about 200 customers and some change.”
LeadGenius serves over 200 enterprise customers as of early 2016
“We serve enterprise customers. In that segment, we're looking at about 200 customers and some change.”