The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 10 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Not checkable as stated
Skatell: Media companies are abandoning custom CMS builds for WordPress
“And I think what you're starting to see is those media companies are now abandoning their own CMS, and they're moving to things like WordPress.”
Alex Skatell Jun 19, 2016 ▶ 8:55 The Art of Getting 25,000,000 Unique Website Views Monthly, EP 301: Alex Skatell
Insight
Skatell: A media company's true competitive advantage is audience distribution
“I think the competitive advantage is your audiences. How, how big are your audiences? How often can you reach them and how engaged are they? I mean, that's at the end of the day, when you, when someone went to buy a newspaper, they didn't really look at their …”
Alex Skatell Jun 19, 2016 ▶ 9:24 The Art of Getting 25,000,000 Unique Website Views Monthly, EP 301: Alex Skatell
Insight
Skatell: Media companies must build recurring audiences over chasing viral hits
“Thinking of these distribution channels, these are, you know, this is the new printing press. It's how can you reach people online? How can you reach them on your own terms? So not just relying on a story that goes viral, but building these audiences that you …”
Alex Skatell Jun 19, 2016 ▶ 4:59 The Art of Getting 25,000,000 Unique Website Views Monthly, EP 301: Alex Skatell
Prediction Not checkable as stated
Skatell predicts major newsrooms will abandon digital ads for paid subscriptions
“It's not going to float their annual budgets from digital revenue. And they're watching print revenue erodes. They're moving to paid models. And I think you're going to see this more and more across the board.”
Alex Skatell Jun 19, 2016 ▶ 11:43 The Art of Getting 25,000,000 Unique Website Views Monthly, EP 301: Alex Skatell
Assertion Not checkable as stated
IJ Review dynamically customizes every subscriber's email based on engagement
“We actually every single individual gets a separate, their email looks different. Based on what they engaged with in the past.”
Alex Skatell Jun 19, 2016 ▶ 4:27 The Art of Getting 25,000,000 Unique Website Views Monthly, EP 301: Alex Skatell
Disclosure
Skatell: Media Group of America reached monthly profitability on $2.5M raised
“Contributed, but we're still profitable every month. And so that money is just kind of on the balance sheet to think through growth acquisitions. So we have, we've got about two points, 2.5 million we've raised.”
Alex Skatell Jun 19, 2016 ▶ 5:54 The Art of Getting 25,000,000 Unique Website Views Monthly, EP 301: Alex Skatell
Assertion Supported
Skatell: Independent Journal Review reaches 20M to 25M monthly unique visitors
“We get anywhere from 20 to twenty five million uniques on independent journal review.”
Alex Skatell Jun 19, 2016 ▶ 6:30 The Art of Getting 25,000,000 Unique Website Views Monthly, EP 301: Alex Skatell
Opinion
Skatell: Turning internal media tools into a SaaS platform is difficult
“I think it's focus is really hard in a startup. And I think right now scaling those products that we use into a SaaS platform would be tough unless it was part of a strategy that Included you know, part of a strategy that included a model that, that scales wel…”
Alex Skatell Jun 19, 2016 ▶ 14:02 The Art of Getting 25,000,000 Unique Website Views Monthly, EP 301: Alex Skatell
Disclosure
Skatell: Employees cannot execute any tasks unless officially assigned in Asana
“We actually are, we have a policy where no task should be done that wasn't assigned in Asana.”
Alex Skatell Jun 19, 2016 ▶ 19:44 The Art of Getting 25,000,000 Unique Website Views Monthly, EP 301: Alex Skatell
Disclosure
Skatell: Independent Journal Review's newsroom staff consists of about 50 people
“And then we have our newsroom folks, which is about 50 people.”
Alex Skatell Jun 19, 2016 ▶ 7:01 The Art of Getting 25,000,000 Unique Website Views Monthly, EP 301: Alex Skatell
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