why aren't all 16 resolved? a statement only gets an assessment when the public
record can support or contradict it. opinions and what-ifs never can, and 0 checkable
ones are still open, waiting for their date. predictions held up or didn't;
assertions are supported or contradicted. on every card:
▮▮▮▮▮ certainty ·
▮▮▮▮▮ debate potential. speakers are clickable
Insight
Fukuyama: Millennials require instant workplace recognition like social media feedback
“Recently, especially a lot of millennial are so used to post on Snapchat, Instagram, and once you do it, five seconds later, they get likes or comments. So that type of instant recognition is getting so important, but that's what they require in the workforce …”
Insight
Startups must build IP portfolios once they reach billion-dollar valuations
“Regardless whether you're a Snapchat or let's say that you're Uber, you need to file patents because in the end of the day, as long as you're small, nobody will care if you do whatever they do. But once you start to become the huge billion valuated company, yo…”
Opinion
Latka: Snapchat is probably the worst designed app I've ever seen
“Snapchat is Probably the shittiest designed app I've ever seen, yet it gets used so much.”
Insight
Ephemeral content formats make hiring traditional video teams unjustifiable
“Something that's changed in the past few years that made the video landscape really interesting is you've got these Instagram stories, Snapchat stories that literally disappear after 24 hours. So you can no longer justify having, hiring out a video team to pro…”
Insight
Hyrkin: Tech platforms moved publishing's center of gravity to the West Coast
“Really the publishing and content business, the center of gravity is shifted dramatically to the west coast because that's where access to content is being made available on platforms like Facebook and Snapchat and others.”
Assertion Supported
Snapchat Restricted Direct Publishing Access To 21 Major Publishers In Mid-2016
“What's going on on Snapchat right now is you have 20 to 21 high publisher content that has Snapchat has given access to make good content like CNN Cosmopolitan BuzzFeed, and the rest of all these channels are left out.”
Opinion
Williamson: Snapchat UI has strong product-market fit for its core audience
“What I've realized about their product is that it speaks to the audience very, very well. If you watch a Use Snapchat. They know the app inside and out. And it's intuitive to them, but it's speaking to their customer. And it's not something, you know, that you…”
Opinion
Sisson: Snap Cannot Abandon Ephemeral Content Due to Core Social Dynamic
“SNAP's, you know, original value proposition is that everything goes away, and that was part of how it started, and I don't think they can ever violate that core value problem, because it's really a place you go to hang with your closest friends.”
Assertion Supported
Glueck: Foursquare Powers Location Data for Uber, Apple Maps, and Snapchat
“Mapping understanding of a 160 plus countries has, you know, winds up in being used in a lot of your favorite apps, Like Uber, and Apple Maps, and Snapchat, and Twitter, and Pinterest, and Samsung phones”
Insight
Amir: Brands targeting Snapchat should achieve at least 25,000 views per story
“If it's for brands, if they can at least achieve about 25,000 views per story, they're doing pretty decently. If they're, most brands if they have a gear strategy towards Snapchat, I can hit this number off pretty fast leveraging those social properties. Anyth…”
Assertion Partly supported
Leber: GonnaBe's former iOS developer became Snapchat employee number 17
“My iOS developer, who's a brilliant guy, got snapped away from me by Snapchat. This was two and a half years ago, so that would make him employee number 17 at Snapchat. And now he's the lead of the iOS team over there.”
Disclosure
NowThis staffs teenage creators to mirror its target audience on Snapchat
“On our side that we staff people that are basically mirroring our target audience on the other side. So we have, you know, an 18 year old on Snapchat talking to an 18 year old on Snapchat.”
Disclosure
Mish Guru pivoted from Snapchat-only to multi-network stories
“And for us, we did do a little bit of a pivot. I'd say away from being a Snapchat focus company to a stories platform.”
Assertion Not checkable as stated
Blurbiz Averaged 20,000 Views Per Snapchat Post In 2016
“I would say like 20,000.”
Disclosure
Blurbiz Did Influencer Marketing For Disney And Coca-Cola Before Pivoting
“Before what we were doing is influencer marketing on Snapchat, and working with all these brands like Invisalign, Coca-Cola, Disney, Awesomeness TV”
Assertion Not checkable as stated
PopSugar Averaged 1 Million Views Per Snapchat Post In 2016
“Ah, PopSugar gets a million. A lot of influencers are around the same range. They get half a million.”