Assertion Supported AI assessment confidence: 95% certainty 4/5 debate potential 2/5

Snapchat Restricted Direct Publishing Access To 21 Major Publishers In Mid-2016

Tamar Dal Pota · EP 381: Make Beautiful Snaps With BlurBiz, $60k MRR · Aug 9, 2016 · at 3:19

Tamar Dal Pota, co-founder of Blurbiz, explains why there is market demand for third-party publishing tools on Snapchat.

0:00 / 0:19exact quote · 19.1s

720p mp4 · rendered on demand · StarZero watermark

“What's going on on Snapchat right now is you have 20 to 21 high publisher content that has Snapchat has given access to make good content like CNN Cosmopolitan BuzzFeed, and the rest of all these channels are left out.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

The claim, plainly

As of mid-2016, Snapchat only grants direct publishing access and tools to 20 to 21 major Discover publishers like CNN, Cosmopolitan, and BuzzFeed, leaving other channels excluded.

a quote alone can be ambiguous, so this restates it with the references and context of the conversation around it resolved. AI-written; the tape below the player is the source.

Assessment

Public reporting and industry analysis from mid-2016 corroborate the claim in full. In early 2016, Snapchat CEO Evan Spiegel stated that Discover partnered with 'about 20 publishers.' On March 14, 2016, MediaPost reported that the addition of NowThis brought the total count of official Discover publishers to exactly 21. Contemporary reporting from Digiday, NBC News, and the Boston Consulting Group between May and June 2016 confirmed that Discover was an exclusive, invite-only platform limited to roughly 20 to 21 media partners (including CNN, Cosmopolitan, and BuzzFeed) who received dedicated CMS tools and placement, while all other publishers and creators were excluded from direct Discover publishing access.

Snapchat CEO Evan Spiegel stated at the February 2016 American Magazine Media Conference that Discover hosted 'about 20 publishers.'
MediaPost reported on March 14, 2016, that the addition of NowThis brought the total number of official Snapchat Discover publishers to 21.
Digiday reported on June 1, 2016, that Snapchat Discover was restricted to 'about 20 publishers' (including BuzzFeed) with exclusive access to custom publishing tools, while other outlets remained excluded.

Checked against

[1] cnn.com [2] macstories.net [3] pressgazette.co.uk [4] mediapost.com [5] martech.org [6] mediapost.com [7] medium.com [8] digiday.com

"Snapchat Discover" number of publishers "20" 2016 "Snapchat Discover" "CNN" "Cosmopolitan" "BuzzFeed" 2016 number of publishers Snapchat Discover redesign June 2016 publishers CNN Cosmopolitan BuzzFeed "Discover" "Snapchat" "20 publishers" OR "21 publishers" 2016 "Snapchat Discover" "20" OR "21" publishers OR channels June 2016 OR July 2016 OR August 2016 Snapchat Discover publishers count 2016

assessed as of 2026-09-02

This assessment is an AI reading of a public statement, made against the cited references with the confidence shown. It can be wrong. The quote, the tape and the references are all on this page; if something is off, use report an error below. full disclaimer →

Mentioned

BuzzFeed CNN Cosmopolitan Snapchat

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Disclosure

Blurbiz Paid Sales Reps A Flat $1,000 Commission Per Closed Account

“Yeah, so every account they sign up, we pay them a thousand dollars.”

Tamar Dal Pota Aug 9, 2016 ▶ 9:04 EP 381: Make Beautiful Snaps With BlurBiz, $60k MRR

Assertion Not checkable as stated

Blurbiz Charged $2,000 To $5,000 Monthly Per Account

“So we make money by charging a subscription model that we charge any, anywhere between 2000 dollars to 5000 dollars per month, per account.”

Tamar Dal Pota Aug 9, 2016 ▶ 4:40 EP 381: Make Beautiful Snaps With BlurBiz, $60k MRR

Assertion Not checkable as stated

Blurbiz Reached 20 Publisher Customers By June 2016

“So we have 20 customers right now.”

Tamar Dal Pota Aug 9, 2016 ▶ 4:57 EP 381: Make Beautiful Snaps With BlurBiz, $60k MRR

Assertion Not checkable as stated

Blurbiz Generated $60,000 In Monthly Recurring Revenue By May 2016

“So, we, last month we did 60 K in MRR.”

Tamar Dal Pota Aug 9, 2016 ▶ 5:04 EP 381: Make Beautiful Snaps With BlurBiz, $60k MRR

Disclosure

Blurbiz Targeted A $2 Million Seed Round After 500 Startups

“We're looking for two million.”

Tamar Dal Pota Aug 9, 2016 ▶ 7:50 EP 381: Make Beautiful Snaps With BlurBiz, $60k MRR

Disclosure

Blurbiz Did Influencer Marketing For Disney And Coca-Cola Before Pivoting

“Before what we were doing is influencer marketing on Snapchat, and working with all these brands like Invisalign, Coca-Cola, Disney, Awesomeness TV”

Tamar Dal Pota Aug 9, 2016 ▶ 2:53 EP 381: Make Beautiful Snaps With BlurBiz, $60k MRR

Snapchat Restricted Direct Publishing Access To 21 Major Publishers In Mid-2016

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