The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 10 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Opinion
Automated natural language generation only works for formulaic, dataset-driven content
“It works really well when you have a like really defined data set. And it, the form, the articles are really formulaic. Yep. But that's just a small portion of content out there.”
Doug Breaker Aug 17, 2019 ▶ 15:57 1484 Content Marketing at Scale Passes $3m ARR, 500 Customers
Assertion Not checkable as stated
Scripted grew 2.5x and turned profitable in 2017
“I, we had a really good year in 2017. We grew it two and a half X. It got profitable under Xenon for really its first time in, in, in scripted history.”
Jake Kring Jan 4, 2020 ▶ 5:33 1624 Why This Founder is Totally Happy Running 2 Businesses At Once
Disclosure
Doug Breaker: Scripted's Cruise Control reached nearly 50 customers since May launch
“The cruise controller, our kind of managed content marketing went from zero in May, and now we're Let's say almost 50 on that one.”
Doug Breaker Aug 17, 2019 ▶ 7:17 1484 Content Marketing at Scale Passes $3m ARR, 500 Customers
Assertion Not checkable as stated
Scripted CEO reports annual revenue churn between 10% and 20%
“No, less than that between 10 and 20.”
Doug Breaker Aug 17, 2019 ▶ 11:00 1484 Content Marketing at Scale Passes $3m ARR, 500 Customers
Disclosure
Scripted's earlier managed service had severe churn from broad targeting
“They launched a, like a managed service product, but it was sell everything to everybody. And that one churned really hard. So we kind of had a reset earlier this year.”
Doug Breaker Aug 17, 2019 ▶ 8:24 1484 Content Marketing at Scale Passes $3m ARR, 500 Customers
Assertion Not checkable as stated
Scripted reports blended customer acquisition cost of around $1,000
“Total of blended is right around a thousand bucks.”
Doug Breaker Aug 17, 2019 ▶ 11:53 1484 Content Marketing at Scale Passes $3m ARR, 500 Customers
Opinion
Griffin: Competitor Scripted serves small businesses with $100 articles
“Scripted is a project-based marketplace designed for small businesses. So they're really good at turning out high quality, a hundred dollar articles, things like that.”
Joe Griffin Aug 10, 2018 ▶ 4:10 1112 150 Pay Him $3m For Content Marketing at Scale
Assertion Partly supported
Buckley: Scripted has raised $15 million in capital
“We have, we've raised fifteen million dollars for scripted.”
Ryan Buckley Mar 26, 2017 ▶ 2:19 EP 610: Toofr Hits 100 Active Customers Paying $180 Monthly to Get Better, More Accurate Emails With CEO Ryan Buckley
Assertion Not checkable as stated
Scripted account managers handle over 20 accounts each
“We're above 20 for one account manager now.”
Doug Breaker Aug 17, 2019 ▶ 4:49 1484 Content Marketing at Scale Passes $3m ARR, 500 Customers
Assertion Supported
Scripted prices subscription plans at $149, $299, and $1,000 per month
“Yeah, we have three levels. We have one 49 two 99, And then our cruise control is kind of the managed content marketing is right around a thousand bucks a month.”
Doug Breaker Aug 17, 2019 ▶ 3:48 1484 Content Marketing at Scale Passes $3m ARR, 500 Customers
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