The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 11 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Early-stage sales teams often erase marketing gains by ignoring buyer context
“A lot of time, early stage companies will have a complex buyer journey that they've done a really good job. Like the marketers have done a great job. Teeing up this person to talk to sales and then sales will have no idea of all that historical context and the…”
Enterprise SaaS engagements should focus on pipeline generation over immediate revenue
“And if it's an enterprise sales product, we're not going to be focused on revenue because their sales cycles might be six to nine months. We'll be focused on like quality pipe gen where the sales reps are saying, yes, these are really great conversations we're…”
Budget-strapped startups must target a narrow TAM segment to ensure frequency
“But the reality is that if your budget is strapped, you need to focus on a specific segment of your TAM. You can't just try to boil the ocean or you can, but it's going to be way less effective because you might only be able to get your impression in front of …”
MatterMade downsized from 37 employees in 2022 amid a revenue decline
“We'll be lower this year. Yeah. I mean, we were 37 employees earlier in the year. We had to downsize.”
MatterMade generated $6.1 million in top-line revenue during 2021
“I mean, we did we did 6.1 top line last year”
Rubel spun off MatterMade's design team into a $2,500 monthly subscription
“But I was like, you know what, let me spin off our design team and have it be Start at 2500 a month, get design exactly when you need it, not be held up waiting for the product designer to ship your, you know, marketing assets, that sort of thing, or brand ass…”
MatterMade charged a massive $45K monthly retainer for all 2021 clients
“No, no, we were 45 K a month all of last year across all of our clients.”
MatterMade helps grow more than 10 unicorn companies per year
“And so we're able to come in and be that senior strategy layer that's, you know, helped grow 10 plus unicorns a year.”
MatterMade helped Loom scale demand post-Series A through high-intent channels
“Yeah, this would be post revenue. So this was essentially when I think they had raised a series A at this point. And they were trying to figure out how to cast a wider net. Like their goal was to increase work user signups efficiently. And so we launched this …”