The Ledger
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Lemlist scaled to $2 million ARR with just 12 employees
“We were like 12 people when we reached two million in ARR, and in September, twenty-twenty, we're gonna be 19 people.”
Lemlist netted approximately $150K in revenue from its AppSumo campaigns
“Total with AppSumo, essentially, we made, I think 150 K.”
Lemlist had approximately $600K in ARR in December 2019
“So in December, 2019, we were around a bit less than a million.
So I think it was like 600 K or something like that.
Yeah.
So it's six times yeah.
Wait, it's something like yeah.
600 K AR or something.”
Lemlist sees 3% to 4% net MRR churn among small startups
“The churn is around like maybe 10%, but the net MRR churn is basically around like maybe three to four percent”
Lemlist offers a 25% monthly salary bonus for hitting quarterly targets
“Every quarter you can get 25% of your salary, of your monthly salary.”
Lemlist achieves -5% to -6% net MRR churn on mid-sized teams
“And those people are not churning. Like we have negative net MR churn. So something around like minus five, minus six percent.”
Lemlist targets competitor keywords on AdWords to acquire monthly subscribers
“So affiliates customer cold email and AdWords. We're going to try to steal like some competitors you know, like yeah.”
Lemlist has 4,000 users, including 3,000 paying AppSumo customers
“So we had more than 3000 customers paying on AppSumo, and we have total of 4000 users today.”
Freshdesk achieved higher cold email reply rates using Lemlist personalized images
“We had, like, companies such as Freshdesk. Like who have been they have been, like, A-B testing, like images versus no images, and they realize that they got, like, higher reply rates whenever they were using, like, personalized images.”
Lemlist is first to add dynamic personalized images to cold emails
“So Lemlist is a software as a service. So it's the first Email automation platform that can generate personalized images directly into cold emails.”
Claap workspace creation spiked 50x normal rate post-acquisition announcement
“We have the stat and we already have an all time high, like maybe 50 times the normal creation of workspace. So we already see a big boom in the creation of workspace creation of clap accounts.”
Moubeche: Lemlist's community has nearly 10,000 members
“Right now when people, like, go to our community, they see, like, almost 10,000 people, they see the videos that I post get, like, thousands of you, a lot of engagements”
Lemlist's user community has grown to nearly 10,000 members
“Because, like, right now when people, like, go to our community, they see, like, almost 10,000 people”
Moubeche records free 20-minute pipeline audits for select Lemlist customers
“I keep helping people if they are in need, you know, for advice on how to set up, you know, their outbound pipeline. So that's something where I'm doing, like, kind of, like, free consulting sessions depending on, on some customers where I could just, like, sp…”