The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 6 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Ahrefs grew past $100M revenue without a sales team
“Fun fact, we grew, I'll show you the numbers in a minute, we're over a hundred million dollars. We basically used word of mouth, blogs, and YouTube. We didn't have a sales team till we hit about a hundred million dollars.”
Ahrefs study found 96.5% of web content gets zero search traffic
“So a lot of content doesn't get any traffic. This is from one of our own studies. On the, on 96 and a half percent, no traffic.”
Stox: Ahrefs generates well over $100M in revenue with 125 employees
“We're a 125 people. And that actually includes all the people that work on our search engine as well. So, a 125 people, well over a hundred million in revenue”
Stox: Ahrefs reached $7M revenue with 15 people before hiring a marketer
“Twenty-fifteen, about 15 people. We finally hired a marketing person. I think, what was the revenue then? About seven million already. Finally got a marketer.”
Latka notes that SEO giant SEMrush has surpassed $100 million in revenue
“That just isn't that exciting because no one, no one's going to believe the fact that, oh, a single guy has better data than ahrefs or semrefs, which just passed a hundred million dollars in revenue, can afford to spend money on a hundred engineers.”
Surfer SEO focuses on on-page content gaps rather than backlinks
“Like these tools are focused more on keyword research and on backlinks analysis, while we are more like a data-driven tool that gathers a lot of information from pages that are ranking the top 10 to tell you whether you are missing something or overusing when …”