Assertion Partly supported AI assessment confidence: 92% certainty 4/5 debate potential 1/5

Hall: Bynder Incorporated in 2013 as Spinoff from 2008 Agency

Chris Hall · 939 How he Bootstrapped To $15m in ARR Before $20m Round from IVP · Feb 18, 2018 · at 7:37

Chris Hall, founder and CEO of digital asset management platform Bynder, describes the company's founding history to host Nathan Latka.

0:00 / 0:29exact quote · 29.4s
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“So we started in 2013 and it really was sort of a spin off of our of a development agency. I started with a couple of friends of mine and the, you know, that was back in 2008, just the three of us at the kitchen table. And this was sort of a tool we started developing to help ourselves Scratching our own itch. We got a lot of customers. It was always a hassle to get the files, the right files and the right version to them. And that was 2013 when we actually incorporated that as a separate company sort of as a little sister.”

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Insight
Hall: 16-month CAC payback is acceptable at 100% growth
“If you're growing at this rate, if you're still sort of around a hundred percent growth rate I think a 16 month payback period isn't too bad.”
Chris Hall Feb 18, 2018 ▶ 15:53 939 How he Bootstrapped To $15m in ARR Before $20m Round from IVP
Insight
Hall: Burning more cash yields diminishing returns on growth percentage
“The more you start burning, it's really difficult to add a couple more percent. So it starts costing more.”
Chris Hall Sep 20, 2019 ▶ 6:57 1518 Bynder Hits $48m ARR, Another Acquisition On The Way?
Insight
Hall: SaaS companies often plateau after $10M to $20M revenue
“I think SaaS companies sort of after 10, twenty million quite often it plateaus a little bit and because there's maybe not that, that huge total addressable market. So they start sort of slowing down a little bit.”
Chris Hall Sep 20, 2019 ▶ 13:44 1518 Bynder Hits $48m ARR, Another Acquisition On The Way?
Disclosure
Bynder Shifts from Seat-Based to Usage-Based Pricing Model
“We used to be seat based with a model module pricing. So basically for the enterprise will, the more modules they buy, the more they're paying on a fixed rate. And then on top of that, there's a seat based price. But it's difficult to do that. And so we're sor…”
Chris Hall Feb 18, 2018 ▶ 3:09 939 How he Bootstrapped To $15m in ARR Before $20m Round from IVP
Disclosure
Hall: Bynder passed $20M ARR this year
“So we passed the twenty million as well this year. So we're a little over that.”
Chris Hall Feb 18, 2018 ▶ 7:14 939 How he Bootstrapped To $15m in ARR Before $20m Round from IVP
Assertion Not checkable as stated
Hall: Bynder's CAC payback period is around 16 to 18 months
“We are higher than that. But that's trending down again. It's, there's differences. We tend to look at also just a sort of a rolling average in that as well, because there's going to be peak months that is slightly out of whack. But yeah, it's around around 16…”
Chris Hall Feb 18, 2018 ▶ 15:26 939 How he Bootstrapped To $15m in ARR Before $20m Round from IVP
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