Disclosure certainty 4/5 debate potential 1/5

Grabowski: GetResponse typically spends $200 to $300 to acquire a customer

Simon Grabowski · 1034 How GetResponse Bootstrapped to $50m+ Revenue · May 24, 2018 · at 15:31

Simon Grabowski, founder and CEO of GetResponse, discusses customer acquisition unit economics with Nathan Latka.

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“So we would typically spend up to 203 hundred dollars to acquire a new customer.”

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More from Simon Grabowski

Insight
Grabowski: Self-serve cancellation button helped reduce GetResponse churn
“By adding a simple button like cancel membership without you know, having to ask, having the customer to ask for cancel or canceling their account. So that was like, Instrumental in reducing churn because people figured out, hey, we can do it on our own, it's …”
Simon Grabowski May 24, 2018 ▶ 14:48 1034 How GetResponse Bootstrapped to $50m+ Revenue
Assertion Not checkable as stated
Grabowski: GetResponse reduced monthly churn by 30% relative around 2015
“Like I remember that I think this was about three years ago. We reduced our churn by like 30% when we when we no, this was like, no, this was monthly 30% relative, right?”
Simon Grabowski May 24, 2018 ▶ 14:27 1034 How GetResponse Bootstrapped to $50m+ Revenue
Disclosure
Grabowski: GetResponse is not for sale despite large buyout offers
“I'm not looking to sell the company. I just love what we're doing so much. There's no intention to sell.”
Simon Grabowski May 24, 2018 ▶ 17:39 1034 How GetResponse Bootstrapped to $50m+ Revenue
Assertion Not checkable as stated
Grabowski: GetResponse ARPU is approximately $50 per month
“Our average revenue per user is approximately 50 dollars a month.”
Simon Grabowski May 24, 2018 ▶ 2:18 1034 How GetResponse Bootstrapped to $50m+ Revenue
Assertion Not checkable as stated
Grabowski: GetResponse has nearly 100,000 paying customers
“We actually have about well, almost a 100,000 paying customers right now.”
Simon Grabowski May 24, 2018 ▶ 4:39 1034 How GetResponse Bootstrapped to $50m+ Revenue
Assertion Not checkable as stated
Grabowski: GetResponse adds roughly 2,000 free trials daily
“We're adding about 2000 free trials every single day.”
Simon Grabowski May 24, 2018 ▶ 4:45 1034 How GetResponse Bootstrapped to $50m+ Revenue
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